Looking for a job

Mina Samir

@minasamir1

Message

I drive SEO, content, and digital PR growth for marketplaces and digital products.

Egypt

Message

What I'm looking for

I'm looking to lead SEO, content, and organic growth initiatives where I can partner with product and engineering teams, build scalable content engines, and improve search visibility, user experience, and business outcomes.

I'm leading SEO, content, and digital PR at 4Sale International Co., Kuwait's largest classifieds marketplace, growing organic visibility and AI search discoverability. I work across category pages, blogs, landing pages, guides, and FAQs to capture high-intent demand.

I collaborate with product, engineering, and UX teams on crawlability, indexing, site architecture, and Core Web Vitals, while using Google Analytics, Google Search Console, and SEMrush to turn search data into action. I also lead a content creator, SEO Specialist, and Technical SEO Specialist.

My background spans growth marketing at TactfulAI, UX and content work for TAMM and Wadi Degla Clubs, marketplace content at Amazon Egypt, and journalism. I've created localized Arabic content, UX copy, demand-generation campaigns, digital PR initiatives, and performance-driven messaging across MENA markets.

Experience

Work history, roles, and key accomplishments

Current

SEO, Content & PR Manager

Current

4Sale International Co.

Sep 2023 - Present (3 years)

Lead SEO strategy for Kuwait's largest classifieds marketplaces, driving organic growth and AI search discoverability. Manage a team of content, SEO, and technical SEO specialists to execute initiatives.

SEO Content Strategy Digital PR Technical SEO Google Analytics Google Search Console SEMrush AI Search Team Leadership

Senior Growth Marketer

Tactful AI

Jan 2023 - Sep 2023 (8 months)

Assisted in planning and executing inbound and outbound lead generation campaigns. Tracked campaign performance and supported lead qualification and conversion workflows in HubSpot.

Lead Generation HubSpot Campaign Management Content Production Product Growth Podcasting

Senior Content Writer & UX Writer

Xische & Co. – TAMM Project

Oct 2021 - Aug 2023 (1 year 10 months)

Wrote UX copy and microcopy for key user flows, including onboarding, error messages, and notifications. Localized website and product content from English into Arabic for Gulf audiences.

UX Writing Content Strategy Localization Sitecore CMS Content Auditing Collaboration

Digital Content Specialist

MOBIUS SPACE MENA

Jul 2019 - Jun 2022 (2 years 11 months)

Produced and executed push notification campaigns across MENA markets. Analyzed performance metrics to optimize messaging and improve user engagement.

Push Notifications Content Strategy Localization Analytics CTR Optimization

Senior Copywriter & UX Writer

Wadi Degla Clubs

Apr 2020 - Sep 2021 (1 year 5 months)

Produced sales copies, landing pages, SMS, push notifications, and other marketing materials. Developed UX copy for product interfaces to improve usability.

Copywriting UX Writing Marketing Campaigns Video Scripts Content Review

Content Specialist

Amazon Egypt

Jul 2018 - Jul 2019 (1 year)

Optimized product content and metadata to improve search discoverability within Amazon's marketplace. Managed and maintained product listings ensuring accurate titles, descriptions, images, and attributes.

Product Content Catalog Management Data Quality Amazon Marketplace