At HubSpot, I worked with Product and Engineering on AEO and AI content products, evaluating generated content and helping refine prompts and successive product iterations. I also helped establish editorial standards for Content Agent, Social Content Agent, and Brand Voice.
At XFunnel, I built and ran AI-based content production operations, creating prompt frameworks across the content pipeline and managing freelance editors reviewing AI-generated work. I also audited client websites and delivered GEO recommendations to improve visibility across LLMs.
At Kape Technologies and Webselenese, I led content strategy and production for brands and performance marketing websites, including ExpressVPN. My work included increasing organic sales by up to 200% across content directories and helping increase Pay.com organic site visits by 600% within six months.
