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Yifat Noff

@yifatnoff

Marketing Director at LSports who built an AI-first marketing operation and delivered €4.6M in marketing-sourced pipeline.

Israel

Message

At LSports, I built an AI-first marketing operation that reduced time spent on reporting, research, and campaign operations by 40% without adding headcount. I also led the go-to-market for the company's AI-powered multi-product platform.

As Marketing Director, I lead global marketing and a team of 6, with ownership of strategy, OKRs, and budget. In 2026, marketing sourced €4.6M in pipeline on a €1.5M budget, with a 25% win rate on marketing-sourced opportunities.

Before LSports, I led marketing at ControlUp, Comsec, and Automation Yeruham, working across SaaS, cybersecurity, and industrial technology. I’ve also built AI marketing agents, an automated HubSpot newsletter workflow, and an AI search visibility program.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

LSports

Jan 2024 - Present (2 years 9 months)

Built an AI-first marketing operation, cutting time spent on reporting, research, and campaign operations by 40% without adding headcount. Delivered €4.6M in marketing-sourced pipeline on a €1.5M budget, with a 25% win rate on marketing-sourced opportunities.

AI Marketing Agentic Workflows Automation AEO GEO HubSpot Salesforce GA4 Demand Generation Go To Market Team Leadership Budget Management OKRs PR Partnerships Events

Head of Marketing

ControlUp

Jan 2021 - Dec 2024 (3 years 11 months)

Led a team of 10 and managed a $2M annual marketing budget, delivering 2x pipeline-to-spend. Grew high-quality leads by 10% and web traffic by 15% through ABM, events, and digital.

ABM Events Digital Marketing Pipeline Generation Budget Management Team Leadership EMEA US Marketing Vertical Marketing

Head of Marketing and Digital

Comsec

Jan 2019 - Dec 2021 (2 years 11 months)

Built marketing strategy and led launches, field, channel, and digital programs, managing a network of outsourced agencies and vendors. Drove growth in the Israeli market and led expansion into European markets.

Marketing Strategy Demand Generation Digital Marketing Channel Marketing Agency Management International Expansion

Senior Marketing Manager

Automation Yeruham

Jan 2017 - Dec 2019 (2 years 11 months)

Led field, channel, and digital marketing; managed PR, advertising, and content agencies; built performance dashboards for leads, conversions, and pipeline.

Field Marketing Channel Marketing Digital Marketing PR Advertising Content Performance Dashboards