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Sara Fruga

@sarafruga

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User-centered UX researcher with ethnographic and cross-cultural research expertise.

Spain

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What I'm looking for

I seek user-centered roles where I can lead contextual research, inform inclusive design, collaborate with cross-cultural teams, and turn insights into actionable product improvements.

I am a user-centered UX researcher who combines formal training in UX Design with an academic background in ethnology and cultural anthropology. I have completed portfolio-ready projects, led field research efforts, and produced published academic work, focusing on contextual and participatory methods to inform inclusive product decisions.

I bring practical experience across research, prototyping, and information architecture from freelance translation, international sales, and internships where I built websites and optimized user experiences. I collaborate well in international teams, prioritize accessibility and human-centered processes, and deliver clear research reporting that drives design iteration.

Experience

Work history, roles, and key accomplishments

Freelance Translator

Self-employed

Apr 2020 - Oct 2022 (2 years 6 months)

Provided translation and localization services (Polish→German, Spanish→English) for clients and translated documents, ensuring linguistic accuracy and cultural relevance across projects.

Translation Localization Client Communication CAT Tools Quality Assurance Remote Collaboration

Intl Sales and Tourism Specialist

Misja Travel Jan Olczykowski

Jul 2019 - Mar 2020 (8 months)

Identified irregularities in marketing materials and developed a responsive design system to optimize user experience, improving clarity and consistency across customer-facing assets.

UX Design Responsive Design User Centered Design Information Architecture Wireframing Translation Tourism

Intern

Evangelisch-reformierte Kirche Basel Stadt

May 2018 - Aug 2018 (3 months)

Designed and built three WordPress websites, delivering detail-oriented front-end implementations and improving online presence for organizational initiatives.

WordPress Web Design Detail Oriented Development Content Management Collaboration

Researcher

Adam Mickiewicz University

Mar 2017 - Jul 2017 (4 months)

Conducted field research in a poverty alleviation association using participatory observation and interviews, producing a written report and presenting findings.

Qualitative Research Participant Observation Interviewing Desk Research Report Writing

Education

Degrees, certifications, and relevant coursework

Google (UX Design Professional Certificate)

Professional Certificate, UX Design

2022 - 2024

Grade: 97.19%

Activities and societies: Completed end-to-end design projects including research, ideation, testing, and iteration following usability testing and accessibility principles.

Completed the Google UX Design Professional Certificate with three portfolio-ready projects focused on human-centered design, research methods, and accessibility standards.

Adam Mickiewicz University

Ethnology and Cultural Anthropology

2015 - 2019

Grade: 5/5

Activities and societies: Conducted field research individually and with a team; presented at academic conferences and published articles in scientific journals.

Completed a degree in Ethnology and Cultural Anthropology with coursework and field research including ethnographic interviews, participatory observation, report writing, and conference presentations.