Open to opportunities

Sanudi Gunawardena

@sanudigunawardena

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Digital marketing expert specializing in lead generation and strategy.

United States

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What I'm looking for

I am seeking a dynamic role in a collaborative environment where I can leverage my digital marketing skills to drive growth and innovation.

I am a dedicated digital marketing expert with extensive experience in lead generation and strategic marketing initiatives. Currently, I serve as an Outbound Marketing Specialist at Oceans XYZ in New York, where I leverage my skills in digital outreach to generate leads through targeted email and LinkedIn campaigns. My ability to craft compelling messaging has significantly enhanced brand awareness and engagement for the company.

Previously, I held the position of Digital Marketing Manager & Strategist at Ou2there Solutions in Toronto, where I successfully executed social media strategies for various clients. My expertise in tools like Mailchimp, Salesforce, and Apollo.io has allowed me to monitor campaign performance effectively and recommend optimizations based on user engagement. I am passionate about driving results and continuously improving marketing strategies to meet client objectives.

Experience

Work history, roles, and key accomplishments

Current

Outbound Marketing Specialist

Current

Oceans XYZ

Nov 2023 - Present (1 year 6 months)

Leveraged digital outreach skills to generate leads through targeted email and LinkedIn campaigns. Crafted compelling messaging and executed strategic outbound marketing initiatives to foster brand awareness and engagement.

Email Marketing Lead Generation Marketing Automation Pipedrive Outreach Brand Awareness

Lead Gen Specialist

Syscanco.com

Sep 2023 - Nov 2023 (2 months)

Managed LinkedIn profiles and carried out outreach campaigns to generate leads, utilizing LinkedIn Sales Navigator and email automation tools.

Lead Generation LinkedIn Sales Navigator Email Automation Outreach CRM Management Content Strategy

Marketing Project Manager

PikThat.com

Sep 2023 - Nov 2023 (2 months)

Led a Vietnamese social media marketing team, driving brand awareness and lead generation through comprehensive strategies including SEM, content creation, and SEO.

Social Media Marketing Lead Generation SEM Content Creation SEO Email Campaigns Brand Awareness Team Leadership Strategy Development

Community Volunteer

Business League Management | Probe

Nov 2020 - Aug 2023 (2 years 9 months)

Assisted in planning and coordinating development programs and campaigns, contributing to various community improvement efforts.

Community Development Administrative Support Event Planning

Digital Marketing Manager & Strategist

Ou2there Solutions

Jul 2021 - Jul 2023 (2 years)

Drafted and executed social media strategies for various clients, monitoring campaign performance through KPIs and recommending content optimization based on user engagement.

Social Media Marketing Digital Marketing Copywriting Mailchimp Loomly Salesforce

Human Resource Intern

Hatton National Bank

Sep 2018 - Mar 2019 (6 months)

Supported HR operations by managing outsourced payments, scheduling interviews, onboarding new hires, and managing recruitment activities.

HR Operations Recruitment Onboarding Administrative Support

Education

Degrees, certifications, and relevant coursework

University of Colombo

Advanced Certification in HR Law, Lead Generation & Marketing

2020 - 2024

Expanded client base through targeted lead generation, marketing automation, prospect qualification and nurturing via social media, content creation, and email/LinkedIn outreach.

University of Kelaniya

B.Sc Hons, Speech & Hearing Sciences

2019 - 2021

Drove client brand awareness and achieved marketing objectives through strategic social media development, management & lead generation for clients like Stocard, Simbiotik & Shopmium. Expertise in using Expandi, Cognism, Bombora, Lemlist, Zapier & Airtable.