At Symrise AG, I work on client and innovation projects across food and beverage categories. I use Mintel and Euromonitor International data to map categories, identify whitespace, and turn consumer and market trends into recommendations and innovation concepts.
I translate launch and trend insights into flavor recommendations for the technical team, and contribute research-backed presentations to client innovation days. I also support an energy-drink consumer study covering needs, flavor concepts, formats, visualization, and concept testing.
Earlier, at Peunier and HD Media Marketing, I supported digital marketing through competitor research, prospecting, content, and lead generation. My background combines an MBA in Marketing and Operations with a degree in Food Processing Technology and Management.
