
Sandra Rand
@sandrarand
I build Salesforce reporting and analytics workflows that improve sales operations and forecasting.
What I'm looking for
At Rogers Communications, I build Salesforce reports, dashboards, datasets, Power BI dashboards, and Alteryx workflows that support forecasting, pipeline visibility, and business planning.
I manage recurring reporting and performance tracking for more than 100 sales representatives, using sales and operational data to improve forecasting accuracy, workflow optimization, and resource planning.
Previously at Shaw Communications, I analyzed national lead performance, administered Salesforce Maps and Campaigns, audited data, and improved lead distribution and onboarding processes through clear operating procedures.
Experience
Work history, roles, and key accomplishments
Source, qualify, and distribute sales leads through optimized data processes and custom reporting tools. Develop and maintain Salesforce reports, dashboards, and datasets to support forecasting and pipeline visibility.
National Leads Coordinator
Shaw Communications
Jan 2019 - Dec 2024 (5 years 11 months)
Analyzed national lead performance data to identify trends and process improvements. Administered Salesforce Maps and Campaigns for regional and national sales teams.
Education
Degrees, certifications, and relevant coursework
Alteryx
Alteryx Foundational Micro-Credential, Data Analytics
Earned the Alteryx Foundational Micro-Credential, demonstrating proficiency in Alteryx fundamentals.
Alteryx
Alteryx Designer Core Micro-Credential, Data Analytics
Earned the Alteryx Designer Core Micro-Credential, validating skills in Alteryx Designer for data preparation and analysis.
Salesforce
Salesforce Superbadge: Lightning Experience Reports & Dashboards Specialist, Salesforce
Earned the Salesforce Superbadge: Lightning Experience Reports & Dashboards Specialist, demonstrating expertise in creating reports and dashboards.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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