Sandeep Upadhyay

I’m a data analyst with 5+ years of experience focused on turning complex data into clear dashboards, reports, and decision-ready insights. I specialize in improving business metrics by combining strong data analysis with operational excellence and stakeholder alignment.

At Google Operations Center, I ran A/B testing to drive outcomes like a 32% higher exclusive reach and $2.7M in media savings (~6% of the yearly budget) for the SEA region in 2024. I also automated 20+ daily reporting workflows using SQL, Advanced Excel, Looker, and VBA, helping cross-functional teams and senior management make faster, data-driven decisions.

I built customized ad hoc template reports to analyze the impact of marketing changes across customer acquisition, behavior, and retention. I collaborated with PAMs to create a concise QBR version used widely in the process, saving 16 FTE efforts yearly, and I maintained a 97% CSAT for 2024 while earning the Individual Contributor award in 2023.

Previously, as a Technical Consultant (Data), I led the Audio Quality Analyst team (8 members) and improved ticket closure within TRT by 9%. I partnered with software engineers to train ML bots for conversational insights (supervised learning, 83% accuracy), reduced setup incoming issues by 32% through a Spam Detection BRD, cut bug counts by 18% via pre/post migration analysis, and documented BRDs for broader audiences.