I am an experienced Senior Digital Marketing Manager with 11+ years of proven success in strategic pay-per-click campaigns. I have a strong track record of maximizing ROI through data-driven optimization, meticulous keyword research, and innovative ad copy creation. I am proficient in managing large budgets across platforms like Google Ads, Meta/Instagram, LinkedIn, and Taboola. My commitment is to deliver measurable growth through exceptional PPC strategies. I am well-versed in SEO and Social Media, with a focus on achieving exceptional results.
In my previous role as a Senior Digital Marketing Manager at Homesfy Realty Limited, I developed and executed comprehensive performance marketing strategies aligned with overall business goals. I identified key performance indicators (KPIs) and established benchmarks for campaign success. I planned, implemented, and optimized paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn. I monitored and analyzed campaign performance, making data-driven adjustments to improve results. I also managed and allocated budgets effectively to maximize ROI on advertising spend. Additionally, I conducted in-depth analysis of campaign performance data to identify trends, insights, and opportunities for improvement.
As a digital marketing executive at MT Educare Limited, I assisted in the development and execution of digital marketing campaigns across various channels, including Google Ads, Facebook Ads, and LinkedIn. I monitored and analyzed campaign performance data to identify trends, insights, and areas for improvement. I also collaborated with the creative team to develop compelling ad copy and creative. Furthermore, I contributed ideas for A/B testing and optimization of ad creative.
