Samuel Daniel

I’m a Senior UI/UX/Product Designer with 5+ years owning end-to-end design for live, customer-facing digital products across e-commerce, insurance, fintech, and SaaS. I translate business and technical constraints into measurable product outcomes through user research, interaction design, and data-informed iterations.

I led a full rebuild of Losode, redesigning the end-to-end web and mobile experience and lifting user retention by 25%. I also improved conversion and task completion by redesigning product listings, checkout flows, and vendor dashboards based on usability testing and behavioral data.

At Rex Insurance, I simplified policy purchase and claims workflows for an active enterprise user base, increasing completed transactions by 30% and reducing drop-off by 25%. I lead design across onboarding, policy purchase, claims, and account management, while aligning with enterprise and regulatory requirements.

I build scalable design systems and ensure WCAG 2.1 compliant accessibility, partnering closely with PMs, engineers, and stakeholders to ship solutions across multiple product areas. I bring clear rationale and research findings to leadership to keep product direction grounded and actionable.