samuel Adeleke

I’m a Product Designer with 3+ years across fintech, proptech, and e-commerce, building digital products that solve real problems for real people. I combine rigorous user research with a strong grasp of business constraints, and I use AI intentionally as a design multiplier—faster synthesis, sharper prototyping, and deeper iteration without losing human judgment.

At Bazara Platforms Limited (Oct 2025 – Present), I map real user behavior using interviews, behavioral data, and friction analysis, then use AI-assisted synthesis to turn insights into clear design specs. I partner with product, engineering, and operations to validate ideas earlier through AI-supported prototyping loops—compressing alignment cycles while staying grounded in actual behavior.

In earlier roles, I’ve driven measurable impact: TM30 Global redesigned a digital banking platform and increased client satisfaction by 35%, while also contributing to 25% revenue growth that quarter. At Sandcup Design Studio, I designed and shipped 100+ screens, establishing design systems and accessibility standards that keep teams moving fast without rebuilding foundations each time.

I also lead with inclusive, culturally grounded design—embedding African design principles and motion/micro-interactions to elevate product feel. Whether I’m redesigning end-to-end ordering flows or improving user flow satisfaction through structured usability testing, I focus on cross-functional clarity, strategic thinking, and design that works for everyone.