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Lydia User

@lydiaonyeogaziri

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I'm a Product Designer with 5+ years of experience designing digital products across fintech and e-commerce.

Nigeria

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What I'm looking for

I’m looking to design impactful mobile or web products where I can own end-to-end experiences, improve user outcomes, and work closely with product and engineering teams.

At Zedcrest Wealth, I own the design of core mobile transactional flows, investment features, and trading experiences. My work contributed to a 20% increase in user retention and supported a 30% uplift toward the company’s annual AUM target.

I’ve designed products across fintech, food ordering, e-commerce, and operations. At FoodCourt, I simplified checkout, launched ratings and reviews that contributed to a 10% retention increase, built internal order and stock-management tools, and designed a B2B merchant platform.

At Norebase, I launched a search and discovery feature that generated over 800 qualified leads and optimized multi-step forms to increase successful task completion by 40%. At BeautyHut Africa, I redesigned e-commerce experiences that contributed to a 60% increase in online sales after launch.

I take products from discovery and research through user flows, interaction design, prototyping, and high-fidelity execution. I also bring experience building scalable design systems and making thoughtful trade-offs between user needs, business goals, and technical constraints.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

Zedcrest Wealth

Apr 2024 - Present (2 years 5 months)

Owned the design of core transactional flows on the mobile app, improving clarity and reliability across multi-step user journeys. Led end-to-end product design for investment and trading features, and designed a gamified learning experience.

Product Design User Flows Interaction Design High Fidelity Designs Gamification Mobile App Design

Product Designer

FoodCourt

Dec 2023 - Feb 2025 (1 year 2 months)

Improved the checkout experience by simplifying user flows and reducing friction. Designed a post-order rating and review system, internal tools for order and stock management, and a B2B web platform for merchants.

Product Design User Flows Design Systems B2B Platform Design Internal Tools Mobile App Design

Product Designer

Norebase

Jun 2023 - Apr 2024 (10 months)

Designed and launched a search and discovery feature, reducing user friction and generating over 800 qualified leads. Led the redesign of an internal operations platform and optimized complex multi-step forms.

Product Design Search and Discovery Form Optimization Operations Platform Design User Research

Product Designer

Beautyhut Africa

Apr 2023 - Aug 2023 (4 months)

Owned the end-to-end design of the consumer mobile app, translating business requirements into product flows and high-fidelity designs. Drove the redesign of key e-commerce surfaces and delivered a high-quality MVP under tight timelines.

Product Design Mobile App Design E commerce Design High Fidelity Designs MVP Design Collaboration

UI/UX Designer

Crowdr

Dec 2021 - Feb 2022 (2 months)

Conducted user research, market insights, and competitive analysis into clear product opportunities and early feature definitions. Supported product decision-making by translating research insights into initial user flows and prioritization inputs.

User Research Market Analysis Competitive Analysis User Flows Product Strategy