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Sam Morris

@sammorris

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Goal-oriented strategist with 9+ years in project management.

United States

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What I'm looking for

I am looking for a role that values creativity and strategic thinking, where I can contribute to impactful projects and foster a collaborative team culture.

With over nine years of experience in project management and business development, I am a goal-oriented strategist dedicated to leveraging my skills and passion for sports to create culturally relevant and authentic storytelling. My journey has taken me through various roles at Adidas and Reebok, where I have successfully led strategic initiatives and cross-functional teams to amplify brand impact.

At Adidas, I currently serve as the Senior Manager of Strategy & Business Development, where I have spearheaded the execution of key business unit moments and designed scalable templates that drive clarity across initiatives. My commitment to fostering alignment and ideation has resulted in the creation of internal platforms that share strategic insights, enhancing team collaboration and efficiency.

Previously, I held roles such as BU Planning Manager and Demand Planning Manager, where I developed demand plans aligned with financial targets and created reporting tools that improved KPI visibility. My ability to streamline processes and enhance team engagement has been a hallmark of my career, and I am excited to continue driving impactful strategies in my next role.

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Experience

Work history, roles, and key accomplishments

Current

Sr Manager Strategy & Business Development

Current

Adidas

Oct 2023 - Present (2 years 1 month)

Led strategic execution of key business unit moments such as PFW and GTMSO, aligning cross-functional teams to amplify brand impact. Designed scalable templates and operational resources for the OG L.A. team, driving clarity and consistency across initiatives. Built internal platforms to share strategic business insights and spark cross-team dialogue, fostering alignment and ideation.

Strategic Planning Business Development Project Management Cross Functional Team Leadership Brand Management Marketing Strategy Process Improvement Data Analysis Stakeholder Management Communication

BU Planning Manager

Adidas

Apr 2022 - Present (3 years 7 months)

Created new gold standard reporting tools to track production, delivery, and feasibility utilizing Excel VBA and formulas. Led cross-functional alignment meetings with PM, CTC, Materials, and Development to support the go-to-market process.

Reporting Tools VBA Data Analysis Cross Functional Collaboration

Demand Planning Manager

Reebok

Sep 2021 - Present (4 years 2 months)

Developed demand plans using strategic input and data modeling aligned to brand financial targets. Built smart reporting to manage forecast risk and led alignment meetings to improve KPI visibility.

demand planning Data Modeling Financial Targets Forecasting

Assistant Merchandiser

Reebok

Feb 2020 - Present (5 years 9 months)

Streamlined sell-in presentations through automation, integrated customer insights into range previews, and improved forecast accuracy via sales alignment and trend analysis.

Sales Presentations Automation Customer Insights Sales Alignment

Assistant Category Manager

Reebok

Jun 2019 - Present (6 years 5 months)

Led seasonal product strategies across marketing, pricing, and forecasting, while driving team engagement and inventory optimization. Streamlined sell-in presentations through automation, integrated customer insights into range previews, and improved forecast accuracy via sales alignment and trend analysis.

Product Strategy Marketing Pricing