Sam Morris
@sammorris
Goal-oriented strategist with 9+ years in project management.
What I'm looking for
With over nine years of experience in project management and business development, I am a goal-oriented strategist dedicated to leveraging my skills and passion for sports to create culturally relevant and authentic storytelling. My journey has taken me through various roles at Adidas and Reebok, where I have successfully led strategic initiatives and cross-functional teams to amplify brand impact.
At Adidas, I currently serve as the Senior Manager of Strategy & Business Development, where I have spearheaded the execution of key business unit moments and designed scalable templates that drive clarity across initiatives. My commitment to fostering alignment and ideation has resulted in the creation of internal platforms that share strategic insights, enhancing team collaboration and efficiency.
Previously, I held roles such as BU Planning Manager and Demand Planning Manager, where I developed demand plans aligned with financial targets and created reporting tools that improved KPI visibility. My ability to streamline processes and enhance team engagement has been a hallmark of my career, and I am excited to continue driving impactful strategies in my next role.
Experience
Work history, roles, and key accomplishments
Sr Manager Strategy & Business Development
Adidas
Oct 2023 - Present (1 year 9 months)
Led strategic execution of key business unit moments such as PFW and GTMSO, aligning cross-functional teams to amplify brand impact. Designed scalable templates and operational resources for the OG L.A. team, driving clarity and consistency across initiatives. Built internal platforms to share strategic business insights and spark cross-team dialogue, fostering alignment and ideation.
BU Planning Manager
Adidas
Apr 2022 - Present (3 years 3 months)
Created new gold standard reporting tools to track production, delivery, and feasibility utilizing Excel VBA and formulas. Led cross-functional alignment meetings with PM, CTC, Materials, and Development to support the go-to-market process.
Demand Planning Manager
Reebok
Sep 2021 - Present (3 years 10 months)
Developed demand plans using strategic input and data modeling aligned to brand financial targets. Built smart reporting to manage forecast risk and led alignment meetings to improve KPI visibility.
Assistant Merchandiser
Reebok
Feb 2020 - Present (5 years 5 months)
Streamlined sell-in presentations through automation, integrated customer insights into range previews, and improved forecast accuracy via sales alignment and trend analysis.
Assistant Category Manager
Reebok
Jun 2019 - Present (6 years 1 month)
Led seasonal product strategies across marketing, pricing, and forecasting, while driving team engagement and inventory optimization. Streamlined sell-in presentations through automation, integrated customer insights into range previews, and improved forecast accuracy via sales alignment and trend analysis.
Education
Degrees, certifications, and relevant coursework
University of Ontario Institute of Technology
Bachelor of Commerce, Business
Obtained a Bachelor of Commerce degree with a focus on Business. This program provided a strong foundation in business principles and practices.
Durham College
Diploma Business Marketing, Business Marketing
Grade: Honours
Completed a Diploma in Business Marketing with Honours. This program focused on marketing strategies and business development.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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