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@samiyahkaleem
Enthusiastic beginner content writer skilled in creating engaging and strategic digital content
I am a driven and versatile professional who has recently completed a Bachelor of Business Administration, with hands-on experience in both audit and finance through an internship. This opportunity allowed me to gain a comprehensive understanding of financial practices, including bookkeeping, managing records, and working with financial software, while honing my skills in maintaining accuracy and precision in financial reporting. My proficiency with Excel and my ability to manage tasks such as petty cash have given me a solid foundation in finance, which I am eager to build upon.
In addition to my academic and practical finance experience, I have completed a certificate program in social media and marketing. This credential reflects my passion for merging digital marketing with data-driven strategies, allowing me to explore how marketing dynamics and social media can be leveraged for organizational growth. My interest in digital marketing and human resource management has shaped my analytical approach, helping me devise actionable strategies for maximizing brand presence and engagement.
One of my key strengths is my passion for copywriting and content creation. I enjoy crafting compelling, clear, and persuasive content for different audiences, whether through social media posts, blogs, or marketing copy. This interest has enabled me to dive deep into researching topics to produce well-rounded, insightful writing that speaks directly to the needs and interests of my audience. My love for writing has evolved into a skill that I am actively developing, and I take pride in my ability to communicate complex ideas effectively, while also creating content that resonates on a human level.
My research abilities complement my copywriting skills, as I enjoy investigating trends, gathering insights, and finding credible data to support my work. This research-oriented mindset is not only beneficial for crafting high-quality written content but also strengthens my ability to analyze market trends, identify opportunities for growth, and support strategic decision-making.
I am particularly excited about how these skills come together in my work. By combining my business administration background with my copywriting, research, and digital marketing knowledge, I can contribute to forward-thinking organizations that value both data and creativity. I am passionate about using my strengths to help businesses develop strategies that enhance customer engagement, build brand loyalty, and drive profitability.
I am always looking for new opportunities to expand my knowledge and apply my skills in dynamic, fast-paced environments. My goal is to take on roles that allow me to integrate finance, marketing, and content creation, contributing to both the operational efficiency and strategic vision of the companies I work with.
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Work history, roles, and key accomplishments
Threadworks
Jan 2023 - Present (2 years 10 months)
As a freelancer at Threadworks, I developed unique marketable products by understanding client needs and incorporating feedback. This role enhanced my creative expression and entrepreneurial mindset, allowing me to manage the entire process from ideation to final delivery.
Sumar & Co
Aug 2023 - Sep 2023 (1 month)
During my internship at Sumar & Co, I gained hands-on experience in accounting and auditing. My responsibilities included bookkeeping and recording financial data using Excel, which strengthened my skills in data entry and report preparation.
Degrees, certifications, and relevant coursework
Bachelor's, Business Administration
2021 -
Pursuing a Bachelor's degree in Business Administration, focusing on core business principles and practices. The program emphasizes strategic planning, project management, and data analysis, preparing students for real-world business challenges.
Certificate, Digital Marketing
2023 - 2023
Completed a Digital Marketing Course, gaining skills in online marketing strategies, social media management, and digital analytics.
Intermediate
2018 - 2020
Completed Intermediate education, which included advanced studies in various subjects, laying the groundwork for higher education in business.
Matriculation
2003 - 2017
Completed Matriculation, which provided a foundational education in various subjects, preparing for further academic pursuits.
Software and tools used professionally
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