Sam Henderson
@samhenderson3
Lead digital designer blending human-centered UX, motion, and design systems to ship impactful visuals.
What I'm looking for
I’m a Digital Design Specialist with 6 years in the industry, focused on human-centered design, efficiency, visually compelling work, and fun. I bring well-rounded design senses and methodologies that help deliver clients’ and shareholders’ needs and wants.
As LEAD DIGITAL DESIGNER | TEGNA, I collaborated on motion, product, and web design, created over 3000 graphic projects, and launched major event graphics for a local news network under TEGNA. I used Double Diamond methodology to create effective web and app designs, curating design architecture, user flow, and design systems—while also building Aftereffects templates that cut creation time from 1–2 hours to 10 minutes.
I also lead teams and grow designers: I coordinated 14 designers, mentored 5 designers, and helped raise capability across brand guidelines and comprehension. Across freelance and enterprise work, I’ve spearheaded social media design, led motion graphic ads, supported UX/UI development, drove interviewing/testing, and used A/B testing with qualitative and quantitative research to improve universal human design.
Experience
Work history, roles, and key accomplishments
Created 3,000+ graphic and digital designs for news, marketing, and product/app/web across the TEGNA umbrella, including major sports and Olympics campaigns. Built After Effects templates that reduced graphic creation time from 1–2 hours to 10 minutes and led a team of 14 designers while mentoring 5 to strengthen brand and design execution.
Freelance Visual Designer
Estime Ads
Dec 2020 - Jan 2022 (1 year 1 month)
Spearheaded the social media department and created reusable posting templates, driving a 42% increase in client attraction through marketing. Mentored 13 designers, led motion and product design projects, and developed inclusive design methodology to support consistent brand guidelines.
Led UX/UI design and research, including A/B testing and qualitative/quantitative studies, to create designs that best served universal human design needs. Delivered AR/VR developer assets and guided the Orion Kiosk for Lockheed Martin, increasing space exploration knowledge by 56% of viewers.
Education
Degrees, certifications, and relevant coursework
University of Colorado Denver
Bachelor of Fine Arts, Digital Design
Completed a B.F.A focused on human-centered design, efficiency, and visually compelling, fun experiences in digital design.
Red Rocks Community College
Associate of Arts
Completed an Associate of Arts (A.A.) from Red Rocks Community College.
Availability
Location
Authorized to work in
Job categories
Skills
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