Open to opportunities

Salma Muhammad

@salmamuhammad

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Marketing communication leader blending Brand architecture, digital PR, offline events, and sponsorship management.

Egypt

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What I'm looking for

I’m looking for a marketing communication role where I can lead PR, events, and sponsorship strategy end to end—partnering with teams and agencies—and continue growing my AI-enabled digital creativity while delivering purpose-driven campaigns.

I’m a results-driven marketing communication professional with 10+ years in brand communication, PR, BTL activations, experiential marketing, event management, and sponsorship/partnership leading. I manage agencies and creative teams while delivering cross-regional execution, with experience supporting global brands including Sony, Disney, FC Barcelona, and the FIFA World Cup across FMCG, F&B, electronics, and NGO sectors.

I’m known for turning big ideas into reality across marcom channels—leading PR and influencer efforts, securing cross-industry partnerships, and planning offline events from activations and exhibitions to seasonal promotions. I also bring purpose-driven storytelling through Be Green by Salma, where I advocate lifestyle sustainability and run speaker/panelist and digital PR/UGC collaborations that deepen engagement beyond traditional marketing.

Experience

Work history, roles, and key accomplishments

Brand Communication & PR Manager

Healthy & Tasty

Jul 2021 - Jan 2026 (4 years 6 months)

Secured and managed cross-industry partnerships and sponsorships while leading mass PR and influencer campaigns to enhance brand visibility. Planned and executed offline events, led CSR initiatives with NGOs, and authored store manual and visual merchandising guidelines across retail branches.

Partnerships Sponsorship PR Influencer Marketing Social Media Management Content Team Leadership Offline Events Exhibitions CSR Visual Merchandising Design & Production Oversight Brand Guidelines Creative Direction

Marketing Communication Manager

Helm (NGO)

Jan 2021 - Jun 2021 (5 months)

Created and managed integrated marketing communication plans for donor-funded disability inclusion projects and planned a major accessibility-focused conference. Managed campaign creative briefs, production, and a celebrity-led shoot featuring Menna Shalaby for Helm Academy.

Integrated Marketing Communications Disability Inclusion Campaigns Conference Planning Event Management Creative Briefs

Marketing Communication Consultant

Freelance

Jan 2020 - Jan 2021 (1 year)

Provided marketing communication consulting during the COVID period across strategy, internal communications, and offline launch campaigns for multiple clients. Delivered work including competitive analysis, brand architecture, marketing communication planning, and campaign support for modern trade and launch activities.

Competitive Analysis Brand Architecture Communications Planning Internal Communications Offline Campaigns Modern Trade Launches

Events & Sponsorship Regional Manager

OPPO Electronics

Mar 2015 - Dec 2019 (4 years 9 months)

Led planning, management, and execution of events including media launches, sales events, trade shows, exhibitions, and large-scale BTL activations. Managed international sponsorship and co-branding projects end-to-end, built KPI/performance tracking frameworks, and supported regional training for product launches.

Event Management Media Launches Corporate Events Trade Shows Exhibitions BTL Activations Sponsorship Negotiation Market Research Competitor Analysis KPIs Performance Tracking Training Delivery Product Launch

Account Manager

Innovation Crew Agency

Jan 2014 - Jan 2015 (1 year)

Developed and presented creative marketing proposals for clients including Vodafone, PepsiCo, and The Clorox Company. Managed the full project lifecycle, coordinating suppliers and teams, timelines, and budgets to ensure premium execution.

Account Management Client Servicing Marketing Strategy Budgeting Cross functional Coordination

Marketing & Operations Assistant Manager

Ommar El-Ard NGO

Jan 2013 - Jan 2014 (1 year)

Implemented promotional campaigns to achieve donation targets for the Nahr El-Kher project. Supported clean water supply efforts for families in Upper Egypt through campaign execution.

Campaigns Donation Target Campaigns Fundraising Communications Community Outreach Promotion

Be Green by Salma

Jan 2011 - Present (15 years 6 months)

Founded and built a sustainable lifestyle platform focused on brand storytelling and sustainability content. Serves as a brand/event ambassador, delivers speaker appearances at sustainability events, and runs digital PR and UGC campaigns while managing brand collaborations and sponsorship negotiations.

Brand storytelling Digital PR Brand Ambassador Social Media Content Sponsorship Negotiation Creative Direction

Education

Degrees, certifications, and relevant coursework

American University in Cairo

Diploma, Digital Marketing & AI for Marketers

2026 -

Diploma in Digital Marketing & AI for Marketers starting September 2026. Focuses on hands-on use of Claude AI, ChatGPT, Midjourney, Canva, and CapCut for content creation and creative direction.