At Platformance, I serve as the client lead for Trendyol and IKEA’s influencer marketing programs in the GCC. I manage campaigns from strategy and briefing through content review and performance reporting, using creator data to inform roster decisions and future activations.
At RATP Dev Mobility Cairo, I led communications output across public-facing digital channels and supervised creative production. I contributed to more than 50 campaigns, including high-profile events such as Macron’s visit to Egypt.
At Media Republic, I developed campaign messaging, brand narratives, and tone-of-voice guidelines for clients across lifestyle, entertainment, and consumer categories. I also coordinated with celebrities and influencers during shoots and campaign activations.
My work spans agency, editorial, and brand environments, including producing sponsored and editorial content for Cairo360, CairoGossip, and CGXFOODIES. I hold an MA in Cultural Studies from University for Modern Sciences and Arts (MSA), and bring a hands-on approach to content production and post-production.
