Salma Hamdaouy

I’m a results-driven digital professional with 4+ years of hands-on experience across e-commerce development, SEO strategy, frontend web development, and brand marketing. I focus on measurable outcomes—improving visibility, speeding up pages, and converting traffic into growth.

In my current role, I manage and develop two corporate websites, including a German medical clinic site and an international e-commerce store built on WordPress and PHP. I drove +30% organic traffic growth through on-page SEO, structured data, and full technical audits using Google Search Console and Screaming Frog, and improved page load speed by ~20% using caching, image compression, lazy loading, and code minification.

I also build conversion-optimized landing pages with UTM tracking and analytics dashboards, maintaining a complete analytics infrastructure (Google Analytics 4 and Search Console) to monitor user behavior, traffic funnels, and e-commerce conversion rates. On the e-commerce side, I manage product listings, descriptions, and SEO metadata on WooCommerce to maximize search visibility and click-through rates.

Earlier, I supported SEO and digital marketing campaigns remotely, auditing meta titles, descriptions, headers, internal linking, and URL slugs while conducting keyword research and competitor analysis to identify actionable SEO gaps. Before that, I founded and scaled a D2C brand end-to-end—designing the brand identity, building the store on WordPress and PHP, running Facebook and Instagram ads, and achieving +35% online sales growth through a mix of paid campaigns and organic SEO.