At Bucketlist PK, I co-founded a Northern Pakistan travel company and grew its social media following to 1,000+ within six months while organizing 5–6 trips.
I planned paid campaigns through Meta Ads Manager, achieving a 500–600% ROAS. I also tracked performance in Meta Business Suite and Meta Insights to refine the content strategy.
I created itineraries, Instagram reels, Facebook posts, and promotional materials using Affinity Designer, Kittl, Canva, and Instagram Edits. I managed customer engagement through Instagram, WhatsApp Business, and Linktree, converting inquiries into bookings.
At Logics Consulting, I managed the sales cycle from lead generation through onboarding, using market research and tailored service packages to support client acquisition. For Project Libaas, I developed marketing for a sustainable fashion social enterprise, raised PKR 60,000–80,000 through clothing sales, and helped organize a distribution drive reaching 73 families.
