Saja dabbas

As the lead for email marketing strategy, I design and execute automated email journeys to enhance customer engagement and drive business growth. Focused on solving marketing challenges, implementing creative solutions, and optimizing campaigns through A/B testing and personalization.

Acted as the product owner for Pardot and led marketing & operational email communications for the EU Amazon shipping team. Enhanced email templates for peak responsiveness and implemented automated solutions, increasing open and click rates significantly.

Managed mass email communication for the MENA region, creating automated processes to support the life cycle of seller partners. Collaborated with product and sales managers to develop high-impact automated email campaigns.

Managed mass email communication for the MENA sales team, creating automated communications to support the life cycle of seller partners. Developed and maintained high-impact multi-touch email campaigns.

Owned mass communication for the sales team in the MENA region, creating new campaign processes and automated email communications. Analyzed performance and drove results through A/B testing.

Identified and implemented changes to the marketing team process, evaluating existing processes and creating new enhanced procedures. Provided training for the sales team across multiple entities.

Prepared weekly reports and followed up on shipments, providing necessary information to customers. Assisted in CRM-related tasks and supported the sales team.

Supported the Corporate Operating System Department by developing management tools and preparing reports for the Business Origination Department. Gathered data on market conditions.

Completed a Bachelor's degree in Business Administration, focusing on various aspects of business management, marketing strategies, and organizational behavior.