Saim Siddique

Direct trailer creative and game capture for Riot Games marketing campaigns, working with stakeholders and production partners to develop assets that meet each launch's creative goals and audience needs.

Work directly with studios including Sanrio, Schell Games and 1047 Games to understand their audiences, plan launches and make trailers that show what makes each game worth playing. Handle creative direction, client communication and delivery.

Led marketing for BitCraft and SpacetimeDB at an a16z-backed studio, working with the CEO, CTO, Game Director, creative and community teams to shape the brands, plan campaigns and reach players and developers.

Combined audience-informed content planning with gameplay capture for official Nintendo projects, including PlayNintendo, supporting 45% subscriber growth and millions of views through production and content optimisation.

Worked across FIFA 22 and FIFA 23 campaigns, including leading most capture for the FIFA 23 reveal trailer and coordinating production teams of 10-15 people.

Developed gaming YouTube content and channel-growth programmes involving packaging, SEO, retention analysis and ongoing iteration, contributing to 110M+ cumulative views.

Conducted 200+ employee and client interviews and supported communication and conflict resolution.

Completed computer science coursework at the University of Calgary.