Saikat Mukherjee
@saikatmukherjee1
I optimize Amazon and Flipkart marketplace growth through performance marketing, commercial analysis, and efficient advertising spend.
IndiaWhat I'm looking for
At Whole9Yards Online LLP, I manage Amazon and Flipkart marketplace operations and optimize Amazon advertising campaigns against an INR 30 lakh monthly budget. My campaign strategy and monitoring helped achieve 5% TACoS and a reported ROAS of 20.
I use marketplace, keyword, search-positioning, and competitor data to identify opportunities that improve advertising efficiency and commercial performance. I also build and maintain e-commerce properties in WordPress and Shopify.
Previously at Sahapathika Holidays, I managed digital marketing across advertising, affiliate marketing, SEM, SEO, social media, and email marketing. I developed campaigns and an e-commerce website that supported online business operations.
My earlier SEO and digital marketing work included on-page optimization, keyword research, competitor analysis, and search-performance analysis. I bring more than seven years of experience across digital marketing, SEO, and online business operations.
Experience
Work history, roles, and key accomplishments
E-Commerce Marketing Specialist
Whole9Yards Online LLP
May 2022 - Present (4 years 4 months)
Manage e-commerce operations and marketplace activities across Amazon and Flipkart. Plan and optimize Amazon advertising campaigns, managing a monthly budget of INR 30 lakh and achieving 5% TACoS and ROAS of 20.
Digital Marketing Associate
Sahapathika Holidays
Sep 2019 - Feb 2022 (2 years 5 months)
Managed online marketing operations across advertising, affiliate marketing, SEM, SEO, social media, and email marketing. Developed and implemented digital marketing campaigns and managed the company's digital presence.
SEO Executive
Busfam DM Agency
Jun 2019 - Sep 2019 (3 months)
Executed SEO activities focused on improving keyword positioning and organic search visibility. Conducted keyword and competitor analysis and performed on-page optimization.
Digital Marketing Executive
United Digital World
Sep 2018 - Jun 2019 (9 months)
Executed SEO and digital marketing activities, including keyword positioning and competitor search analysis. Improved website visibility through on-page optimization and SEO initiatives.
Marketing Agent
iLEAP, a division of Pathfinder
Jun 2018 - Aug 2018 (2 months)
Worked as a marketing agent at iLEAP, a division of Pathfinder.
Trainee Academic Researcher
Royal Research
Oct 2017 - Apr 2018 (6 months)
Worked as a trainee academic researcher at Royal Research.
Education
Degrees, certifications, and relevant coursework
Syamaprasad College
Bachelor of Commerce (Honours), Commerce
Completed Bachelor of Commerce (Honours) from Syamaprasad College in 2016.
Orient Day School
ISC / ICSE, General Studies
Completed ISC / ICSE from Orient Day School in 2010 and 2012.
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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