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SAFI UDDIN

@safiuddin

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Creative design leader driving branding, storytelling, and cross-platform visual strategy.

Pakistan

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What I'm looking for

I seek a senior creative leadership role (Creative Director/Head of Design) where I can drive global brand strategy, mentor teams, and deliver high-impact visual storytelling.

I am a creative professional with almost a decade of experience in design, branding, and media, grounded in a Bachelor's in Media Science with a focus on Film and TV. I have built brands, led and scaled design teams, and integrated storytelling into visual communication across digital and print platforms.

In leadership roles I have managed teams of 15–20+ designers, illustrators, and editors, improving workflow, quality assurance, and on-time delivery while overseeing publishing and production processes. I combine hands-on design skills—proficient in Adobe Creative Suite—with practical experience in advertising production and brand strategy.

I have delivered innovative work including in-house publishing, rapid brand asset creation, and AI-assisted creative production, and I am focused on advancing into a Creative Director role to drive global creative strategy and brand innovation.

Experience

Work history, roles, and key accomplishments

Creative Manager

Smart Tech Labs

Aug 2024 - Aug 2025 (1 year)

Led the design department to deliver high-quality projects, conceptualized and produced company children’s books integrating AI tools, and developed cohesive visual identity and branding strategies across digital and print.

Branding Team Leadership Adobe Creative Suite Illustration Visual Branding Print Production

Head of Design

Sybex Lab (Pvt.) Ltd

Jul 2021 - Jul 2024 (3 years)

Led a team of 20+ creative professionals, optimized workflow processes for efficient project delivery, and oversaw publishing and printing to ensure timely, specification-compliant outputs.

Design Leadership Team Management Workflow Optimization Publishing Print Production Illustration Video Editing Brand Strategy

Head of Production

Techriffic

Apr 2020 - Jun 2021 (1 year 2 months)

Led a 15-person cross-functional team of designers and developers, managed quality assurance processes, and directed branding initiatives to align deliverables with organizational goals.

Production Management Team Leadership QA Processes Branding Cross Functional Collaboration Project Management Design Systems

Senior Designer

Digitonics

Nov 2019 - Jun 2020 (7 months)

Served as dedicated designer supporting sales with rapid-turnaround design assets, produced high-quality branded materials, and enabled marketing initiatives with tailored visual content.

Graphic Design Logo Design Rapid Prototyping Branding Adobe Creative Suite visual communication

Junior Logo Designer

Salsoft Technologies

Oct 2018 - Mar 2019 (5 months)

Executed logo design projects under mentorship, contributing to client visual identities and refining logo creation skills through hands-on experience.

Logo Design Adobe Illustrator Brand Identity Attention To Detail Collaboration Visual Storytelling