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Sacha FerreiraSF
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Sacha Ferreira

@sachaferreira

Creative Product Leader at De Artista e Louco, creating AI-powered creative experiences from ideation through production and go-to-market.

Portugal
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What I'm looking for

I’m looking forward to managing complex, multidisciplinary, and challenging international products and projects in top-of-mind companies.

At De Artista e Louco, I’m building AI-powered creative experiences that combine product thinking with visual storytelling. I work across the roadmap and creative process, from ideation and scripts to storyboards, video production, and go-to-market.

I enjoy experimenting with the latest AI tools and designing production workflows. I’m also building original projects while exploring how generative AI is changing the way we create.

At Booking.com, I worked on the AI Trip Planner, which helps travelers discover and narrow down trip options through quick, conversational recommendations. I also worked on Flights Infrastructure, Order Management, and Fintech, supporting business growth of 1500% in two years.

Earlier, I worked on hosting platforms and backend automation at LeaseWeb, reducing the manual operational work required by approximately 90%. Across product and project roles, I’ve also worked on supply chain systems, mobile apps, and enterprise content management.

Experience

Work history, roles, and key accomplishments

DL
Current

Creative Product Leader

De Artista e Louco

Oct 2025 - Present (1 year)

Building AI-powered creative experiences that combine product thinking with visual storytelling. I work across the entire product roadmap and creative process — from ideation and script to storyboards, image generation, video production, voice, music, final edit, and go-to-market.

I enjoy experimenting with the latest AI tools, designing production workflows, and turning complex ideas into engagi

BO

Senior Product Manager AI Trip Planner

Booking.com

Aug 2024 - Jul 2025 (11 months)

With a mission to make it easier for everyone to experience the world and to help bring that final summer getaway to life, travelers can now use the AI Trip Planner, found directly on the Booking.com mobile app, to start their trip planning process. From looking for inspiration on the perfect adventurous mountain getaway to zeroing in on a specific list of vacation homes for a family of four, with

BO

Senior Product Manager

Booking.com

Mar 2021 - Aug 2024 (3 years 5 months)

Senior Product Manager for Booking.com Flights Infrastructure, Order Management and Fintech, supporting a 1500% business growth in 2 years.

LE

Senior Product Owner

LeaseWeb

Nov 2016 - Mar 2021 (4 years 4 months)

Product Owner for the Hosting platforms and Backend Automation.
Activities:
- Backend Automaton: assessing needs, planning and implementing automation and optimization for multiple business processes (including but not limited to product provisioning, datacenter access control, ERP billing runs, monitoring, outage alerts and fallback measures).
- Platform Integration: ​coordinating and prioritizin

WB

Senior Product Owner

Walmart.com - Brasil (Walmart eCommerce Brasil)

Feb 2015 - Oct 2016 (1 year 8 months)

Responsible for the Freight IT Platform as a whole, from backoffice transport contract management to the website/mobile user experience.

Manage multiple key Supply Chain products, both for the Inbound/Replenishment and Outbound workflows (e.g: Inbound Scheduling and Delivery Tracking systems, Freight Calculation and Optimization, Commercial Freight Campaign Manager, Next Day Delivery).

Establ

RA

Global Product Manager

Rocket Internet AG

Jul 2014 - Jan 2015 (6 months)

Activities:

- Manage Tripda (Website and Mobile) products Globally.
- Define and mantain the product's roadmap and manage its backlog.
- Build and conduct product sprints, coordinating with the company Global CTO.

Accomplishments:

- Accountable for expanding the Brazilian Product to 12 countries (USA, Colombia, Argentina, Chile, Mexico, Uruguay, India, Pakistan, Malaysia, Singapore, Philippines

BC

Product Owner

Buscapé Company

Jun 2013 - Jul 2014 (1 year 1 month)

• Product Owner of Buscapé and Bondfaro Mobile Apps (over 5,000 daily downloads, and 2,000,000 registered users).
• Responsible for product specs, UX planning, development orchestration and quality assurance tests thoughout the products' lifecycles.
• Accountable for all Buscapé's and Bondfaro's mobile products, versions and releases for iOS, Android, Windows Phone and Windows 8 after Sep 2013.
•

TS

Project Manager

Todo! IT Solutions

Apr 2012 - May 2013 (1 year 1 month)

• Manage the development lifecycles and delivery process of financial Business Intelligence products for Bradesco.
• Coordinate and build specialized teams by identifying, hiring and developing specific and multidisciplinary skills.
• Maintain and improve client relationship, seeking sales opportunities for product reuse or development.

TG

Project Manager / PMO

Total Systems (NTT Group)

May 2011 - Oct 2012 (1 year 5 months)

• Responsible for Finance, Billing, Networking and Interconnect IT programs.
• Interface between Nextel business analysts and IT vendors, including global outsourcing contract with Hewllet-Packard (HP).
• In charge of following-up 40 simultaneous projects and coordinating PMO efforts among projects, dealing with companies such as Ernst & Young and Accenture.

CA

Project Manager

Capgemini

Sep 2003 - May 2011 (7 years 8 months)

Job: ECM Specialist / Project Leader
Main activities:
• Large-scale IT assessment and diagnostic.
• Technical and functional requirements identification.
• Benchmarking and solution providers ranking.
• Scenery forecast, gap analysis and recommendation.
• Implementation planning and follow-up.
• Personalized training program setup and delivery for project sponsors, users and stakeholders.

Job: E

FM

Product Manager

F1RST1 Relationship Marketing

Nov 2002 - Sep 2003 (10 months)

Product development and management (E-commerce, CRM, One-to-one Marketing and Web Portals).

Education

Degrees, certifications, and relevant coursework

EP

Escola Politécnica da Universidade de São Paulo

Pós-graduação, Arquitetura de Redes de Computadores

2000 - 2001

UB

Universidade de Brasília

Bacharelado, Ciências da Computação

1995 - 1999

CB

Colégio Marista de Brasília

1981 - 1994

AI

AIIM International

AIIM Enterprise Content Management Specialist (ECM)

Tech stack

Software and tools used professionally

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