
Sacha Ferreira
@sachaferreira
Creative Product Leader at De Artista e Louco, creating AI-powered creative experiences from ideation through production and go-to-market.
What I'm looking for
At De Artista e Louco, I’m building AI-powered creative experiences that combine product thinking with visual storytelling. I work across the roadmap and creative process, from ideation and scripts to storyboards, video production, and go-to-market.
I enjoy experimenting with the latest AI tools and designing production workflows. I’m also building original projects while exploring how generative AI is changing the way we create.
At Booking.com, I worked on the AI Trip Planner, which helps travelers discover and narrow down trip options through quick, conversational recommendations. I also worked on Flights Infrastructure, Order Management, and Fintech, supporting business growth of 1500% in two years.
Earlier, I worked on hosting platforms and backend automation at LeaseWeb, reducing the manual operational work required by approximately 90%. Across product and project roles, I’ve also worked on supply chain systems, mobile apps, and enterprise content management.
Experience
Work history, roles, and key accomplishments
Creative Product Leader
De Artista e Louco
Oct 2025 - Present (1 year)
Building AI-powered creative experiences that combine product thinking with visual storytelling. I work across the entire product roadmap and creative process — from ideation and script to storyboards, image generation, video production, voice, music, final edit, and go-to-market.
I enjoy experimenting with the latest AI tools, designing production workflows, and turning complex ideas into engagi
Senior Product Manager AI Trip Planner
Booking.com
Aug 2024 - Jul 2025 (11 months)
With a mission to make it easier for everyone to experience the world and to help bring that final summer getaway to life, travelers can now use the AI Trip Planner, found directly on the Booking.com mobile app, to start their trip planning process. From looking for inspiration on the perfect adventurous mountain getaway to zeroing in on a specific list of vacation homes for a family of four, with
Senior Product Manager
Booking.com
Mar 2021 - Aug 2024 (3 years 5 months)
Senior Product Manager for Booking.com Flights Infrastructure, Order Management and Fintech, supporting a 1500% business growth in 2 years.
Senior Product Owner
LeaseWeb
Nov 2016 - Mar 2021 (4 years 4 months)
Product Owner for the Hosting platforms and Backend Automation.
Activities:
- Backend Automaton: assessing needs, planning and implementing automation and optimization for multiple business processes (including but not limited to product provisioning, datacenter access control, ERP billing runs, monitoring, outage alerts and fallback measures).
- Platform Integration: coordinating and prioritizin
Senior Product Owner
Walmart.com - Brasil (Walmart eCommerce Brasil)
Feb 2015 - Oct 2016 (1 year 8 months)
Responsible for the Freight IT Platform as a whole, from backoffice transport contract management to the website/mobile user experience.
Manage multiple key Supply Chain products, both for the Inbound/Replenishment and Outbound workflows (e.g: Inbound Scheduling and Delivery Tracking systems, Freight Calculation and Optimization, Commercial Freight Campaign Manager, Next Day Delivery).
Establ
Global Product Manager
Rocket Internet AG
Jul 2014 - Jan 2015 (6 months)
Activities:
- Manage Tripda (Website and Mobile) products Globally.
- Define and mantain the product's roadmap and manage its backlog.
- Build and conduct product sprints, coordinating with the company Global CTO.
Accomplishments:
- Accountable for expanding the Brazilian Product to 12 countries (USA, Colombia, Argentina, Chile, Mexico, Uruguay, India, Pakistan, Malaysia, Singapore, Philippines
Product Owner
Buscapé Company
Jun 2013 - Jul 2014 (1 year 1 month)
• Product Owner of Buscapé and Bondfaro Mobile Apps (over 5,000 daily downloads, and 2,000,000 registered users).
• Responsible for product specs, UX planning, development orchestration and quality assurance tests thoughout the products' lifecycles.
• Accountable for all Buscapé's and Bondfaro's mobile products, versions and releases for iOS, Android, Windows Phone and Windows 8 after Sep 2013.
•
Project Manager
Todo! IT Solutions
Apr 2012 - May 2013 (1 year 1 month)
• Manage the development lifecycles and delivery process of financial Business Intelligence products for Bradesco.
• Coordinate and build specialized teams by identifying, hiring and developing specific and multidisciplinary skills.
• Maintain and improve client relationship, seeking sales opportunities for product reuse or development.
Project Manager / PMO
Total Systems (NTT Group)
May 2011 - Oct 2012 (1 year 5 months)
• Responsible for Finance, Billing, Networking and Interconnect IT programs.
• Interface between Nextel business analysts and IT vendors, including global outsourcing contract with Hewllet-Packard (HP).
• In charge of following-up 40 simultaneous projects and coordinating PMO efforts among projects, dealing with companies such as Ernst & Young and Accenture.
Project Manager
Capgemini
Sep 2003 - May 2011 (7 years 8 months)
Job: ECM Specialist / Project Leader
Main activities:
• Large-scale IT assessment and diagnostic.
• Technical and functional requirements identification.
• Benchmarking and solution providers ranking.
• Scenery forecast, gap analysis and recommendation.
• Implementation planning and follow-up.
• Personalized training program setup and delivery for project sponsors, users and stakeholders.
Job: E
Product Manager
F1RST1 Relationship Marketing
Nov 2002 - Sep 2003 (10 months)
Product development and management (E-commerce, CRM, One-to-one Marketing and Web Portals).
Education
Degrees, certifications, and relevant coursework
Escola Politécnica da Universidade de São Paulo
Pós-graduação, Arquitetura de Redes de Computadores
2000 - 2001
Universidade de Brasília
Bacharelado, Ciências da Computação
1995 - 1999
Colégio Marista de Brasília
1981 - 1994
AIIM International
AIIM Enterprise Content Management Specialist (ECM)
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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