sabreena Wilson
@sabreenawilson
Experienced marketing professional with a passion for brand management.
What I'm looking for
Sabreena Wilson
Trinidad and Tobago
Dear Hiring Team at Interdependence,
I am excited to apply for the Account Executive, Integrated Marketing & Strategy position at Interdependence. With experience in brand management, marketing strategy, product launches, commercial planning and cross-functional coordination, I bring a strong understanding of how strategic thinking and effective execution work together to build brands and deliver business results.
During my time as a Brand Manager at Himalaya, I developed and implemented strategies across multiple product categories, working with agencies and internal teams to support brand growth, product launches and market expansion. One of my key achievements was growing the baby care category from TT$1.3 million to TT$2.2 million in annual sales during my first year. I also supported the launch of Botanique toothpaste, helped introduce an organic product line that generated approximately TT$500,000 in monthly sales, and developed a launch plan for the Guyana market.
My experience managing multiple brands at Hand Arnold further strengthened my ability to balance competing priorities, coordinate marketing initiatives and connect brand activities to commercial objectives. Across these roles, I have developed strong skills in planning, organization, market research, budgeting, agency collaboration and performance analysis.
What particularly interests me about Interdependence is the opportunity to contribute to integrated marketing programs across different channels and disciplines. I enjoy bringing structure to complex projects, collaborating with creative teams and ensuring that ideas are translated into well-executed initiatives. I would welcome the opportunity to bring my commercial perspective, attention to detail and willingness to learn to your team while continuing to grow my experience in integrated communications and strategy.
Experience
Work history, roles, and key accomplishments
Principal Management
Ultrapharm Limited
May 2023 - Jun 2023 (1 month)
Developed and executed brand strategies to position products effectively in the market. Conducted market research to understand current trends, customer needs, and the competitive landscape.
Brand Manager
Himalaya Herbals Limited
Oct 2018 - Oct 2022 (4 years)
Defined and articulated the essence of products, including unique selling propositions. Planned and oversaw marketing campaigns across various channels to enhance brand visibility and product awareness.
Brand Manager
AA Laquis Limited
Jul 2018 - Sep 2018 (2 months)
Developed objectives and strategies for brands to meet sales and distribution targets. Coordinated promotions to assist in brand awareness and managed medical representatives for successful product conversions.
Brand Co-ordinator
Hand Arnold
Jul 2016 - Apr 2018 (1 year 9 months)
Coordinated various brand-related activities and supported marketing initiatives. Collaborated with teams to ensure brand consistency and effectiveness.
Marketing Assistant
Trinre Insurance Ltd
Jun 2015 - Sep 2015 (3 months)
Assisted in marketing efforts and supported the development of marketing materials. Contributed to various marketing campaigns and initiatives.
Brand Analyst
Prestige Holdings Limited
Oct 2013 - Jun 2014 (8 months)
Analyzed brand performance and market trends to provide insights. Supported the marketing team in strategic planning and execution.
Marketing Intern
Prestige Holdings Limited
Oct 2013 - Jun 2014 (8 months)
Gained practical experience in various marketing functions. Assisted with market research, campaign planning, and promotional activities.
HSSE Intern
Nealco Properties
Aug 2012 - Sep 2012 (1 month)
Supported the Health, Safety, Security, and Environment department. Assisted with compliance checks and documentation.
Education
Degrees, certifications, and relevant coursework
Bishops Anstey High School East
CXC/CAPE, General Studies
Completed secondary education, achieving qualifications in CXC and CAPE examinations. Developed a strong academic foundation across various subjects.
University of the West Indies - St. Augustine
Bachelor of Economics, Economics
Studied the principles of economics, including microeconomics, macroeconomics, and econometrics. Gained a comprehensive understanding of economic theories and their application in real-world scenarios.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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