Anastasia Pickering
@anastasiapickering
I grow FMCG categories through strategy, pricing, innovation, and retail execution.
Trinidad and TobagoWhat I'm looking for
At HADCO Limited, I develop category strategies for local ice cream and yogurt portfolios, using sales, margin, SKU, customer, consumer, and competitor insights to drive growth and profitability.
I've led Creamery Ice Cream launches including Strawberry Cheesecake, Orange Pine, Punch de Crème, and Sorrel, while guiding packaging development for Bubble Gum and Cotton Candy Ice Cream. I partner with Sales, Finance, retail partners, suppliers, and design teams on pricing, promotions, assortment, planograms, visibility, and go-to-market execution.
My experience also spans brand management, trade marketing, finance, and administration, bringing a practical commercial perspective to portfolio management and retail execution.
Experience
Work history, roles, and key accomplishments
Category Manager
HADCO Limited
Dec 2025 - Present (9 months)
Develops and executes category strategies for ice cream and yogurt portfolios, analyzing sales and margin data to drive growth and profitability. Led product launches and collaborated with cross-functional teams on packaging and retail execution.
Education
Degrees, certifications, and relevant coursework
Mexican Embassy
Certificate, Business Spanish
Completed Business Spanish program at the Mexican Embassy in 2026.
Availability
Location
Trinidad and TobagoAuthorized to work in
Salary expectations
Job categories
Skills
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