Open to opportunities

Sabelo Gule

@sabelogule

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Data Strategist turning campaign data into clear, client-ready insights and performance dashboards.

South Africa

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What I'm looking for

I’m looking for a role where I can turn campaign and audience data into clear, client-ready insights—building performance dashboards and partnering across teams to drive measurable business outcomes.

I’m a Bachelor of Arts in Communication Science graduate who brings experience in campaign coordination, client engagement, and content strategy, with a strong focus on strategy, analytics, and delivering clear, persuasive insights across multiple platforms.

As a Data Strategist at Vicinity Media (Aug 2024–Dec 2025), I provided data-driven insights aligned with business goals, built performance dashboards tracking key metrics, and developed data strategies tailored to client objectives to improve campaign effectiveness and visibility.

Previously, as an Account Executive at Ogilvy & Mather (Apr 2023–Aug 2024), I coordinated thematic ad campaigns across print, radio, and TV, maintained consistent client communication, collaborated on creative pitches, and executed campaigns within tight deadlines for timely, high-quality delivery.

Experience

Work history, roles, and key accomplishments

Data Strategist

Vicinity Media

Aug 2024 - Dec 2025 (1 year 4 months)

Provided data-driven insights to clients to support informed decision-making aligned with business goals. Developed tailored data strategies and built performance dashboards to improve visibility into campaign and audience results.

Data Analysis Data Strategy Performance Dashboards Data Visualization Client Insights SQL Power BI ETL

Account Executive

Ogilvy & Mather

Apr 2023 - Aug 2024 (1 year 4 months)

Coordinated thematic ad campaigns across print, radio, and TV to increase brand visibility for a major commercial group. Managed client communications, contributed to creative pitches, and ensured on-time, high-quality campaign delivery under tight deadlines.

Client Communication Creative Pitch Support Stakeholder Management Campaign Execution Team Collaboration

Sourcing Coordinator/Controller

Silo

Oct 2021 - Mar 2023 (1 year 5 months)

Supported content gathering for major retailers’ ad campaigns, ensuring timely availability of high-quality assets. Led a small team connecting manufacturers and retailers, streamlining content libraries and procuring digital assets to meet advertising deadlines.

Digital Asset Procurement Workflow Management Supply Chain Coordination Retail And Manufacturer Coordination Team Leadership Campaign Operations