Ryan menezes

I’m a Product designer with 5+ years, much of it as the only designer on a product—owning a problem area end-to-end rather than executing handed-down specs. I work in complex, data-driven B2B interfaces and treat the design system as infrastructure.

At $FLOKI (remote), I redesigned the Telegram Trading Bot, cutting the buy flow from 6 steps to 3, after benchmarking 15+ Web3 trading platforms to inform information architecture decisions. I also led the Floki Launchpad investment flow, compressing a 7-step process into 3, owned mobile implementation, and defended a research-backed single-page architecture against stakeholder pressure—driving meaningful growth post-redesign.

Freelance, I built and maintained design systems and component libraries across engagements, including Gás Hub, where I rebuilt information architecture to replace a WhatsApp + Google Sheets process—cutting transaction cycles from 15–30 days to under 2 hours. Earlier, at Hu.man, I designed a three-modal, suitability-based level system and led UX/product direction for a 0-to-1 fintech-edtech app that combined real investment, financial education, and gamification.