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Ryan HafeyRH
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Ryan Hafey

@ryanhafey

I build digital content strategies that grow sports audiences, revenue, and live-event engagement.

United States
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What I'm looking for

I'm looking to lead digital content, media strategy, and audience-growth work in sports and entertainment, combining creative production with systems, monetization, live events, and measurable campaign performance.

At Haymon Sports, I lead digital strategy and content for Premier Boxing Champions, helping grow its social audience to more than 9 million followers and its subscriber base to over 165,000. I oversee campaigns from concept through analysis, live-event coverage, fighter relationships, creative direction, CRM, and team development.

I also produce The PorterWay Podcast and run Hafey Digital, creating photography, video, live streams, podcasts, brand identity, and monetization pathways. My work sits where strategy and creativity meet, with a focus on systems, audience growth, and execution that generates results.

Experience

Work history, roles, and key accomplishments

The PorterWay Podcast logoTP
Current

Producer

Sep 2020 - Present (6 years)

The Porter Way Podcast is a sports and entertainment podcast hosted by two-time boxing world champion Shawn Porter. As Producer, my responsibilities include recording and production of podcast audio and video, distribution of podcast episodes on YouTube and audio hosting service, YouTube ad revenue management, creative direction, graphic design, coordination with guests, brand sponsorship manageme

Hafey Digital, LLC logoHL
Current

Founder

Mar 2017 - Present (9 years 6 months)

Creative content. Digital focus.

Hafey Digital, LLC offers quality photography and video production services as well as digital content training and consulting.

Haymon Sports, LLC logoHL
Current

Vice President, Digital

Jan 2017 - Present (9 years 8 months)

Responsibilities:

• Overseeing the development, execution and analysis of social media and content strategy for the Premier Boxing Champions series
• Live event content curation and social media management
• Fighter relationship management
• Video production and editing
• Graphic design
• Creative direction
• Project and campaign management
• Event and ringside photography
• Staff management and

Haymon Sports, LLC logoHL
Current

Executive Director of Digital Strategy, Content and Marketing

Aug 2014 - Present (12 years 1 month)

Responsibilities include:

•Overseeing the development, execution and analysis of social media and content strategy for Premier Boxing Champions
•Social media and content strategy development and execution for multiple professional boxers
•Live event content curation and social media management
•Fighter relationship management.
•Video production and graphic design
•Creative direction
•Project and

BRAINtrust Marketing + Communications logoBC

Digital Content Manager

Jan 2014 - Aug 2014 (7 months)

Responsibilities include content creation and social media marketing strategy and execution for clients encompassing multiple industries including government, hospitality, retail, and non-profit.

Self-employed logoSE

Social Media Marketing Consultant

Jun 2013 - Feb 2014 (8 months)

Social media marketing and web design for various clients in sports, charity and entertainment industries.

The Act Nightclub logoTN

Director of Interactive Marketing

May 2013 - Oct 2013 (5 months)

Responsible for social media marketing strategy and implementation, staff social media marketing strategy, digital marketing strategy and implementation, ticketing and website maintenance.

The Light Group logoTG

Social Media Director

May 2011 - May 2013 (2 years)

Responsible for interactive marketing strategy for Light Group properties located inside Mirage Resort & Casino.

Wynn Las Vegas logoWV

Telemarketing Supervisor

Aug 2010 - May 2011 (9 months)

Develop, maintain, and supervise a Telemarketing program utilizing both inbound and outbound marketing techniques to drive occupancy and provide a more personalized guest experience.

Wynn Las Vegas logoWV

Marketing Specialist

Jul 2009 - Aug 2010 (1 year 1 month)

Develop and maintain an outbound marketing program utilizing telemarketing to drive occupancy and provide a more personalized experience for previous guests.

Wynn Las Vegas logoWV

Slot Marketing Representative

Jul 2008 - Jul 2009 (1 year)

Sign up guests for rewards program, account maintenance, customer service, and other miscellaneous duties.

Sam's Town Hotel and Gambling Hall logoSH

Slot Marketing Representative

Jan 2008 - Jul 2008 (6 months)

Sign up guests for rewards program, account maintenance, customer service, handle redemption of cash and complimentaries, entry-level marketing consulting, and other miscellaneous duties.
Awards: Employee of the Month, July 2008

Education

Degrees, certifications, and relevant coursework

WU

Western Illinois University

Bachelor, Business; Marketing with a management

2003 - 2007

BS

Brimfield High School

Diploma, General Study

1999 - 2003

Tech stack

Software and tools used professionally

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