RUTH MWALE

I’m a motivated International Business MBA graduate with hands-on experience in digital marketing and cross-cultural leadership. I’m skilled in market research, campaign optimization, and relationship building, and I’m eager to apply my international business knowledge to support organizational success.

In my Social Media Marketing Intern role, I conducted market research and campaign performance analysis to identify trends and optimize content that improved brand visibility. I also collaborated with cross-functional teams to align marketing initiatives with business objectives, strengthening stakeholder management and communication.

Through leadership in the Association of Zambian Students in China, I led and coordinated student activities to improve engagement across a diverse international community. I represented student interests in institutional discussions and facilitated communication between students and university leadership to strengthen the overall student experience.

I’m energized by roles that require KPI tracking, data analysis, and strong bilingual communication. I bring a bilingual, cross-cultural mindset—English, Mandarin Chinese, and French (beginner)—and I’m ready to contribute with clear communication, continuous improvement, and measurable results.