Ruitong Cui
@ruitongcui
I lead website operations and SEO content workflows while creating on-brand digital campaigns and social content.
What I'm looking for
At LuminaryTech in London, I lead website operations and content management, keeping pages, updates, and digital assets organised, accurate, and on brand.
I create and optimise platform content across copy, visuals, messaging, keywords, metadata, and internal links to support campaign goals. As a group leader, I coordinate content planning, QA, publishing schedules, and cross-functional delivery.
Previously at WEVE 2050 in Shanghai, I managed end-to-end e-commerce operations, from customer enquiries through logistics tracking, while creating social content and brand communications for audience engagement and sales coordination.
My background spans brand communication, sustainable design, trend research, visual identity, and campaign execution. I'm currently studying Fashion Futures at LCF and bring experience across London and Shanghai.
Experience
Work history, roles, and key accomplishments
Content Operations Specialist
LuminaryTech
Mar 2026 - Present (5 months)
Lead website operations and content management, keeping pages, updates, and digital assets organized, accurate, and on brand. Create and optimize platform content, aligning copy, visuals, messaging, keywords, metadata, and internal links with campaign goals.
Brand Management Assistant
WEVE 2050
Jan 2024 - Dec 2024 (11 months)
Managed end-to-end e-commerce operations, from customer inquiries to logistics tracking, ensuring accurate and timely delivery. Created social content and brand communications to support audience engagement, customer relationships, and daily sales coordination.
Designer Assistant
WEVE 2050
Jan 2024 - Dec 2024 (11 months)
Supported product development for the brand's petwear line, translating concepts into production-ready styles. Created technical patterns and design specifications aligned with the brand's creative direction and quality standards.
Art Teacher
Paint Studio
Oct 2021 - Jul 2022 (9 months)
Designed and delivered weekly art curricula, fostering student creativity and strengthening fundamental drawing skills.
MKT Assistant, Marketing Division
DADA Showroom Duna Shanghai
Sep 2021 - Oct 2021 (1 month)
Supported strategic brand positioning through customer behavior analysis, market trend research, and B2B buyer coordination. Maintained brand and buyer databases using Excel, generating actionable insights for trend analysis and marketing planning.
Education
Degrees, certifications, and relevant coursework
London College of Fashion
Master of Arts, Fashion Futures
2024 -
Pursuing a Master of Arts in Fashion Futures, focusing on sustainable design and digital innovation.
Jiangnan University
Bachelor of Arts, Fashion Design
2019 - 2023
Earned a Bachelor of Arts in Fashion Design, with coursework in brand communication and content strategy.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
ruitong.cargo.sitePortfolio
ruitong.cargo.siteSocial media
Job categories
Skills
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