At Varadda Group, I manage social media and influencer marketing for Seemrat, Faeezah, Sayda Jewels, Blluex, Blluex Junnior and Womancart. I plan content calendars, influencer campaigns, PR activities and product launches across social platforms.
For Blluex, I executed influencer-led giveaway campaigns that contributed to 217% Instagram follower growth, and paid influencer collaborations generated 439K+ organic Reel views. I’ve also built and managed a database of 1,500+ creators and worked with influencer budgets up to ₹95,000 per month.
