At Yassir, I launched Ticketing in Algeria and France, reaching 20K+ tickets sold in the first six months. I owned the marketplace, partner dashboard, scanner app, and payments.
I lead strategy, roadmaps, and prioritisation across Ticketing and Beauty, working with seven engineers and a Senior PM. I also mentor the PM and align executive stakeholders.
I delivered self-service refunds that reduced refund-handling staff time and refund complaint calls by about 80% each. Instant wallet refunds alongside the original payment method contributed to a 65% increase in wallet activations.
I owned service-fee pricing, partner commissions, and refund economics, and led Stripe, SATIM, and Yassir Wallet integrations. I also helped build and launch a live AI feature that recommends marketing actions from ticket sales patterns, and led Yassir Beauty from definition to production-ready B2C booking and back-office experiences.
