Open to opportunities

Rosa M Ortiz Lane

@rosamortizlane

Message

Dedicated graphic designer with expertise in visual storytelling.

United States

Message

What I'm looking for

I am seeking a full-time remote graphic design role that values creativity and collaboration, offering opportunities for professional growth.

I am a dedicated Graphic Designer with extensive experience in both B2B and B2C environments, specializing in remote work. My passion lies in guiding visual strategies across digital and print media, enhancing brand vision and messaging. I have honed my skills in email design, branding, print design, and promotional materials, utilizing tools such as Adobe Creative Cloud, Pantone Connect, and Canva.

As the Creative Director and Founder of Route T21, I launched a purpose-driven e-commerce brand that emphasizes inclusion and sustainability. I directed the brand identity and visual storytelling, developing digital assets and packaging that align with eco-conscious values. My role as a Senior Graphic Designer at Wholesale Supplies Plus involved leading the visual identity and producing branded materials that significantly increased engagement and revenue.

Throughout my career, I have demonstrated my ability to manage multiple projects while maintaining high standards of quality and design. I am multilingual, fluent in both English and Spanish, and I am looking for a full-time remote graphic design role or a long-term remote contract position where I can continue to grow and contribute my skills.

Experience

Work history, roles, and key accomplishments

Current

Sr. Graphic Designer | Email Design Specialist

Current

Wholesale Supplies Plus

Aug 2021 - Present (3 years 10 months)

Led the visual identity of WSP, evolving the brand with a modern, strategic approach across digital, print, packaging, and signage. Designed and produced all branded materials, including email campaigns that generated approximately $70K in daily revenue, and optimized email design for improved engagement. Successfully managed creative output for 8 individual brands with distinct brand guidelines.

Visual Branding Digital Design Print Design Email Marketing Typography Multi Brand Design

Current

Creative Director | Founder

Current

Route T21

Jan 2023 - Present (2 years 5 months)

Launched a purpose-driven e-commerce brand focused on inclusion and sustainability, showcasing original abstract art and accessible designs. Directed brand identity, visual storytelling, and content strategy for website, email marketing, and social media. Built the website and digital storefront, incorporating ethical storytelling and user-centric design.

Brand Identity Visual Storytelling Content Strategy User Centric Design

Marketing Leader | Sr. Graphic Designer

The Up Side of Downs

Jul 2019 - Jul 2021 (2 years)

Increased and maintained a 22% open rate of e-mail campaigns with relevant graphics and videos. Revitalized social media profiles, resulting in 1,800 more followers in a year on Facebook. Designed content for the 2020 Virtual Buddy Walk Fundraising campaign that raised over $190,000.

Email Marketing Graphic Design Video Production Social Media Management Content Creation Graphics

Sr. Graphic Designer | Art Director

Marcone Supply

Jan 2006 - Dec 2017 (11 years 11 months)

Created marketing collateral, promotional materials, and trade show assets, applying modern trends to the Marcone World Magazine. Collaborated with executive, marketing, and sales teams to support 50+ locations. Translated marketing materials into Spanish to expand outreach in Florida.

Marketing Collateral Promotional Materials Art Direction Illustration

Independent Contractor

Self Employed

Aug 2017 - Jul 2019 (1 year 11 months)

Worked independently in graphic design, creating visual content and enhancing branding strategies. Gained proficiency in social media management tools like Canva and Hootsuite. Managed relocation responsibilities while developing multitasking and problem-solving skills.

Graphic Design Brand Strategy Social Media Management Canva Hootsuite

Education

Degrees, certifications, and relevant coursework

University of California-Davis

Certification, Strategy of Content Marketing

Obtained a certification in Strategy of Content Marketing. This program focused on developing effective content strategies for various marketing initiatives.