Romanch Arya

Led a team of 6-7 analysts, enabling analytics and insights across data flows, ETL processes, BI reporting, product experimentation, campaign optimization, traffic management, KPIs, and revenue planning for various ad types. Spearheaded annual and monthly revenue planning, ensuring alignment with leadership on estimates and successfully closing Annual Operating Plans.

Optimized customer lifecycle management, significantly improving key metrics including new and repeat user retention and cost per incremental DAU. Developed a model for allocating incentive budgets to 45 million users through segmentation and cohort analysis based on transaction behavior to improve retention.

Scaled up Traffic by 20% on Myntra Studio by strategizing additional visibility, improving CTRs, personalized CRM triggers, and product interventions. Converted qualitative insights from fashion content video keywords into quantitative metrics by building a correlation matrix across content-led commerce variables and user engagement rates.

Evaluated ROI and recommended cost-saving measures by analyzing unorganized data to manage ~$40M indirect spend of 5k+ workforce. Designed an analytical engine to predict the best vendor for raw material procurement deals, with an estimated dollar impact of ~$46M after full adoption.

Developed an interactive Platform in Tableau to evaluate and optimize the performance of Novartis' US Generic portfolio. Built an integrated dashboard in Excel for US Dermatology franchise to access and improve key KPIs with the help of KAMs and Relationship Managers.

Studied a dual degree program encompassing engineering principles and advanced mathematical concepts. Gained a strong foundation in problem-solving and analytical thinking.

Conducted research as an intern at the Institute for Machine Tools and Production Technology. Focused on specific projects related to manufacturing and production processes.