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Romana Cossa

@romanacossa

Marketing and CRM professional with a career spanning audit, credit, corporate banking, brand management and DTC e-commerce.

Mozambique
Message

What I'm looking for

I’m relocating to Portugal in November 2026 and am open to remote roles.

I am a business professional with experience across corporate banking, client coverage, brand, digital marketing, and international e-commerce.
My work has consistently involved bringing together stakeholders, understanding business needs, supporting strategic initiatives, and helping move projects from idea to execution.
I have experience in market and competitor research, client and partner management, go-to-market planning, campaign and programme delivery, KPI reporting, and cross-functional collaboration across banking and consumer businesses.

Experience

Work history, roles, and key accomplishments

SM
Current

Brand Lead & CSI Manager

Standard Bank Mozambique

Jan 2026 - Present (9 months)

Grew Africa Business Awards entries from 5 to 22 with targeted publicity. Led segment marketing for the Empreenda programme, enrolling 250 participants against a target of 200.

VG

CRM & Email Marketing Working Student

VICE Golf

Jan 2025 - Jan 2026 (1 year)

Managed lifecycle calendar for a 900,000-contact database across 4 markets, running 30+ campaigns monthly on Klaviyo. Ran A/B tests that lifted click-through rate by 20% during Black Friday.

PM

Audit Associate

PwC Mozambique

Jan 2016 - Jan 2017 (1 year)

Performed audit procedures and financial analysis.

Education

Degrees, certifications, and relevant coursework

EU Business School - Munich logoEM

EU Business School - Munich

Master of Science, Digital Marketing & Transformation

2024 -

Pursuing an MSc in Digital Marketing & Transformation at EU Business School Munich, expected completion in 2026.

EU Business School - Barcelona logoEB

EU Business School - Barcelona

Master of Science, Management

2019 - 2020

Completed an MSc in Management at EU Business School Barcelona from 2019 to 2020.

IM

ISCTEM - Maputo

Bachelor of Science, Accounting & Auditing

Earned a BSc in Accounting & Auditing from ISCTEM in Maputo.

Tech stack

Software and tools used professionally

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