Rohit S Kumar

Contributed UX research to improve Simulink usability and functionality for Control Design & Automation practitioners. Applied user-centered methodologies to refine internal and external tool experiences.

Collaborated with teams focused on Control Design and Automation to enhance UX for Simulink-related workflows and V&V tools like Simulink Design Verifier. Conducted UX research to inform improvements across internal and external tooling.

Worked on UX research for Simulink tools and workflows supporting Control Design and Automation users. Focused on improving usability through user-centered insights and iterative study findings.

Partnered with Marketing, Product, and Engineering to identify customer requirements, translate them into product specifications, and deliver product solutions. Led iMM product definition through customer/market analysis and competitive benchmarking, and improved supporting software UX/UI for Hortisort with emphasis on data visualization for growers and farmers.

Assisted with biomedical product design concept detailing in the Utsaah lab, working with clinicians and patients through a clinical immersion phase to identify pain points. Contributed to concept work for an affordable insulin pump and a smartphone-integrated AVT therapy solution for children with hearing impairment.

Designed a cohesive kitchen appliance design language, including redesigning a family of rotary knobs to establish brand identity. Addressed ergonomic and human-machine interaction considerations alongside form and visual design.

Completed a Master's degree in Product Design and Engineering at the Indian Institute of Science (2016–2018).

Earned a Bachelor of Technology in Electrical, Electronics and Communications Engineering at NIT Calicut (2012–2016).