Open to opportunities

Rodrigo Andres Rodriguez Sarmiento

@rodrigoandresrodrigu

Message

Lead UX Designer turning research into measurable SaaS experiences.

Colombia

Message

What I'm looking for

I’m looking for a role where I can lead end-to-end UX for SaaS, collaborate tightly with product and engineering, and apply human-centered design with AI-assisted workflows to create measurable, user-driven impact.

I’m a Lead UX Designer with 7+ years of experience in UX/UI design, product design, and digital content creation. I currently lead a 3-person UX research and design team at Blend 360, owning end-to-end design processes for SaaS products and external clients.

I bridge design, product, and engineering teams to ensure alignment and delivery, from user research and journey mapping to wireframing, prototyping, and usability testing. I’m especially focused on human-centered design and AI-assisted workflows that improve how teams design and iterate.

Beyond product UX, I’ve built strong capabilities in motion graphics, video editing, and digital strategy—creating campaign assets, social media content, and audiovisual production for organizations and clients. I bring cross-functional collaboration and an end-to-end mindset to every digital experience I help shape.

Experience

Work history, roles, and key accomplishments

Current

Lead UX Designer

Current

Blend 360

Oct 2024 - Present (1 year 8 months)

Led a 3-person UX research and design team for Houndoc (flagship SaaS product) and external clients. Owned end-to-end UX workflows—user research, journey mapping, wireframing, prototyping, and usability testing—and aligned delivery across design, product, and engineering.

UX Research Journey Mapping Wireframing Prototyping Usability Testing SaaS Product Design Design Systems Cross Functional Collaboration Stakeholder Management Figma

Data Product Management Analyst

Blend 360

Apr 2018 - Oct 2024 (6 years 6 months)

Supported data-driven UX/UI research and development across multiple client and internal projects. Collaborated with cross-functional teams to define and deliver digital product features.

UX Research Data Driven Development Digital Product Development Cross Functional Collaboration Agile Workflows Figma Stakeholder Management

Graphic Designer & Motion Animator

Netherlands Institute for Multiparty Democracy (NIMD)

Apr 2023 - Oct 2023 (6 months)

Designed campaign assets, motion graphics, and social media content for democratic participation programs. Partnered with international stakeholders on visual communication strategy and delivery.

Motion Graphics Video Editing Social Media Content Graphic Design visual communication Adobe After Effects

Graphic Designer & Multimedia Editor

Concejo de Bogota (Bogota City Council)

Jan 2020 - Mar 2023 (3 years 2 months)

Led audiovisual production, motion graphics, social media content, and end-to-end digital strategy. Produced civic participation and political awareness visual materials to support council communications.

Digital Strategy Motion Graphics Social Media Content Multimedia Production Video Editing Graphic Design Civic Engagement Communications Content Production

Graphic Designer & Multimedia Editor

Extituto para la Democracia

Sep 2019 - Dec 2019 (3 months)

Created visual materials promoting civic participation and political awareness. Supported communication outputs for democracy-related initiatives.

Graphic Design visual communication Civic Participation Content Digital Content Creation Social Media Design Adobe Photoshop Adobe Illustrator

Communications Analyst

Haptica Diseno de Servicios

Jul 2018 - Jan 2019 (6 months)

Produced digital content for international advertising campaigns and social media strategies. Supported ongoing content production for campaign and promotional communications.

Digital Content Creation Social Media Strategy Campaigns Graphic Design Content Production