Rocio Leon

UX for Change Collective & The ArtFlow Project:
I lead a self-initiated design research project into whether a mindfulness-based art therapy creative practice can be delivered online without harm.

- Since July 2025, facilitating in-person 120-minute sessions for a group of friends and occasionally for families. We have observed a sense of belonging and community building, peer-to-peer support, s

Promoted from UX/UI Designer in May 2022 to lead design projects, transforming complex business challenges into accessible, meaningful digital experiences for SMEs with strong reputations. I bridge the gap between strategic vision and practical execution, facilitating workshops and collaborative sessions that help ideas take shape.

Quote journey:
- Redesigned a multi-step insurance quote journey

As a Regenerative Team Leader within the Responsible Design for Change Fellowship, I stepped up from fellow member to team leader after a decade with UX for Change.

🌱 Responsible Design for Change Fellowship & Pillow:
- I led three individual contributors (ICs) through a 12-week responsible design process applying regenerative design practices for Pillow, a technology and community platform suppo

Delivered the full design range for SME clients from research and workshops through the build.

- Ran stakeholder interviews, user testing and competitive reviews, and facilitated workshops.
- Developed scalable style guides and design systems in Figma, translating brand guidelines into reusable component libraries.
- Built Webflow sites for lead generation and configured Shopify storefronts that

Moved from graphic design into UX after completing a User Experience Design certificate, joining PHM's newly formed in-house development team to build mobile learning products.

- Designed MVP mobile learning products for the automotive industry inside a cross-functional software team: user research, user flows, wireframes, prototypes and mockups, content through release.
- Worked with the Managi

- Redesigned the PHM identity with the art director and produced the corporate website.
- Produced digital assets and 2D After Effects animation for eLearning courses delivered to Ford of Europe and KIA.

- Redesigned the Telecom2 identity and rolled it out across the company's corporate materials.
- Created the brand, packaging and website for Global Connect, one of the company's flagship services.
- Doubled as junior video editor and DVD author.

- Supported the marketing department and external design agency, D-Noise Studio, on a new corporate identity.
- Prepared serigraphy print assets in Illustrator, retouched product photography in Photoshop, and built presentation documents inDesign.

- Print design supporting exhibition and conference marketing, including the Comunidad de Madrid stand at IFEMA 2010.
- Produced flyers, logos, posters, and catalogues.

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Issued Sep 2014 · Expired Nov 2014

Ideation, Visual Design and Branding

Art Direction: concept, development and production.
Main areas: painting, sculpture, drawing and multimedia.

Graphic Design Specialization