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Rocio Leon

@rocioleon

Senior UX/UI Designer taking products from research through design, building accessible end-to-end journeys, design systems, web design and apps.

United Kingdom

Message

What I'm looking for

A product team to design for health, wellbeing or mental health. I’ll bring my skills in responsible design, trauma-informed design, design systems, and accessibility, along with my strategic and creative thinking, to meet people's and business needs using AI responsibly.

My work spans UX research, design systems, accessibility and implementation, including building websites in Webflow. I’m moving into product design and want to bring responsible, trauma-informed practice to wellbeing, health, or mental health products.

At Netro42, I led web design projects from discovery through launch for SME clients. I redesigned an insurance quote journey through payment and confirmation, and built the agency’s shared UI system, which development adopted for live delivery.

At the Responsible Design for Change Fellowship with UX for Change, I led three individual contributors through a 12-week responsible design process for Pillow, a technology and community platform supporting domestic violence survivors. I also continued volunteering with Pillow after the fellowship.

Through my self-initiated ArtFlow Project, I facilitate mindfulness-based creative sessions for adults and am researching whether this practice can be delivered online without harm. My art therapy training is at CPD level.

Experience

Work history, roles, and key accomplishments

Current

Responsible Design & Team Leader

Current

UX for Change

Jan 2026 - Present (10 months)

Responsible Design for Change Fellowship & Pillow:
- I led three individual contributors (ICs) through a 12-week responsible design process applying regenerative design practices for Pillow, a technology and community platform suppo

Creative Activity Facilitation Art Therapy Leadership

Senior UX/UI Designer

Netro42

Jan 2019 - Aug 2026 (7 years 7 months)

Promoted from UX/UI Designer in May 2022 to lead design projects, transforming complex business challenges into accessible, meaningful digital experiences for SMEs with strong reputations. I bridge the gap between strategic vision and practical execution, facilitating workshops and collaborative sessions that help ideas take shape.

Quote journey:
- Redesigned a multi-step insurance quote journey

User Experience Design (UED)Design Systems Web Design User Research Workshop Facilitation Lead Generation Webflow Teamwork Ecommerce Client Liaison

UX & UI Designer

PHM Group Limited

Nov 2014 - Jan 2019 (4 years 2 months)

Moved from graphic design into UX after completing a User Experience Design certificate, joining PHM's newly formed in-house development team to build mobile learning products.

- Designed MVP mobile learning products for the automotive industry inside a cross-functional software team: user research, user flows, wireframes, prototypes and mockups, content through release.
- Worked with the Managi

Cross team Collaboration Branding Prototyping User Experience (UX)User Flows Web Design Wireframing Teamwork

Graphic Designer

Telecom2

Aug 2012 - Aug 2014 (2 years)

- Redesigned the Telecom2 identity and rolled it out across the company's corporate materials.
- Created the brand, packaging and website for Global Connect, one of the company's flagship services.
- Doubled as junior video editor and DVD author.

Graphics Branding Logo Design Web Design

Junior Graphic Designer

Velilla Confección Industrial S.A.

Jan 2011 - May 2011 (4 months)

- Supported the marketing department and external design agency, D-Noise Studio, on a new corporate identity.
- Prepared serigraphy print assets in Illustrator, retouched product photography in Photoshop, and built presentation documents inDesign.

Internship - Graphic Designer

SERVAC SL

Sep 2010 - Jan 2011 (4 months)

- Print design supporting exhibition and conference marketing, including the Comunidad de Madrid stand at IFEMA 2010.
- Produced flyers, logos, posters, and catalogues.

Graphic Design Print Design