Looking for a job

Roberto User

@robertology

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I lead scalable digital products, design systems, and AI-driven UX for complex platforms.

Saudi Arabia

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What I'm looking for

I'm looking to lead complex digital product work where I can combine strategy, UX/UI, design systems, AI-driven workflows, and team leadership to help products scale.

I've led digital product initiatives for Riyad Bank through VML, The Cocktail, and King eClient, spanning mobile apps, public websites, ATMs, kiosks, and internal apps.

I take products from discovery to launch, combining AI-driven research, prototyping, UX/UI, and scalable design systems to make delivery faster and more consistent. I also align compliant workflows and features with SAMA's Consumer Protection Framework regulations.

Previously, I coordinated e-commerce and internal logistics platforms for Inditex via Softtek, and directed international campaigns for clients including STC Mobile, Fanta, and Freixenet. I enjoy leading teams, mentoring designers, and connecting business, executive, and delivery stakeholders around product strategy.

Experience

Work history, roles, and key accomplishments

Current

Digital Product Designer & Lead

Current

Riyad Bank via VML - The Cocktail - King eClient

Jan 2021 - Present (5 years 7 months)

Led multiple digital product initiatives from discovery to launch, integrating AI-driven research and prototyping to accelerate workflows and decision-making. Managed timelines, resources, and budgets in alignment with the product roadmap and business.

UX Design UI Design Prototyping Design Systems AI Driven Design Agile Scrum Stakeholder Management Team Leadership Figma Confluence Jira Zeplin Notion Adobe XD

Digital Product Designer

Inditex via Softtek

Jan 2018 - Jan 2021 (3 years)

Coordinated the design and delivery of e-commerce and internal platforms within Agile squads, collaborating closely with developers, PMs, and stakeholders to ensure quality and on-time execution. Conducted user research and usability testing to validate features and improve adoption.

UX Design UI Design Prototyping Design Systems Agile Scrum Stakeholder Management Team Leadership Figma Confluence Jira Zeplin Notion Adobe XD

Creative & Creative Director

Freelance

Jan 2007 - Jan 2017 (10 years)

Directed international advertising campaigns for major clients (STC Mobile, Fanta, Freixenet…). Managed creative and production teams across different countries and presented strategies to senior stakeholders.

Creative Direction Advertising Campaign Management Team Leadership Stakeholder Management Business Development