At KPMG Middle East, I built the Digital Experience vertical from nothing and now lead three designers while continuing to design the work myself. I’m accountable for digital, UX/UI and motion delivery, and developed a generative image-to-motion workflow that became the studio’s production pipeline.
I’ve designed immersive client sessions, interactive platforms and environments, and Arabic and Latin typographic systems for Saudi and GCC audiences. My work also includes rebuilding a stalled client platform in three weeks, producing films and motion campaigns, and setting standards for design systems and responsible AI use.
