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Lidia Prieto

@lidiaprieto

Message

I build user-centered digital products and cohesive brand identities.

Spain

Message

I've created cohesive brand experiences for hospitality businesses including Restaurante Iruña and Adventure Bar Group, designing websites, social content, menus, posters, merchandising, and promotional materials.

At Universo Apolo, I collaborated on wireframes, interactive Figma prototypes, functional UI components, and intuitive web user flows while maintaining brand consistency and visual hierarchy.

My work spans brand and visual design, print production, website maintenance, prototyping, and AI image generation. I'm currently expanding my UX/UI and AI practice through a Master's in Web & App Design at LABASAD.

Experience

Work history, roles, and key accomplishments

UX/UI Design Intern

Universo Apolo

Collaborated with the design team to develop wireframes and interactive Figma prototypes for web platforms. Focused on creating functional UI components and intuitive user flows while maintaining brand consistency and visual hierarchy.

Figma Wireframing Prototyping UI UX Design Visual Hierarchy

Freelance & Graphic Designer

Various Clients & Agencies

Delivered project-based graphic design solutions, establishing a strong foundation in visual communication, branding, and layout design before relocating to the UK.

Graphic Design Branding Layout Design visual communication

Lead Graphic Designer

Adventure Bar Group

Integrated within the marketing team to deliver high-impact visual assets across multiple channels. Responsible for the design and production of social media content, web materials, and extensive print collateral, including menu layouts, posters, and merchandising.

Graphic Design Social Media Print Design Brand Consistency Marketing

Freelance Brand & Visual Designer

Restaurante Iruña

Managed the visual identity and digital presence of the restaurant, including website maintenance and social media content creation. Designed all print collateral, such as menu layouts and promotional materials, ensuring a cohesive brand experience across digital and physical formats.

Brand Identity Visual Design Social Media Print Design Web maintenance

Lead Graphic Designer

Transcribe Group

Served as the primary designer managing the full creative lifecycle, from initial concept to final production. Specialized in pre-press and post-press workflows, ensuring technical accuracy for complex print layouts and delivering high-quality visual solutions for a diverse range of clients.

Graphic Design Prepress Post Press Print Layout Creative Direction