Looking for a job

Roberto Castro

@robertocastro

Message

I create award-winning campaigns, brand voices, and content strategies for global brands.

Portugal

Message

What I'm looking for

I'm looking to create impactful campaigns, brand narratives, content, and digital experiences for ambitious brands, while leading and collaborating with creative, marketing, social media, and PR teams.

I've spent 20 years creating advertising, communication, and marketing work for global brands, turning complex information into engaging narratives across digital, print, and social media.

At Pepper Brand Taste, I create campaigns, events, UX writing, content, and social media strategies for Nespresso, Portugal DutyFree, Reckitt, Seguro Directo, Activo Bank, and Continente.

As Creative & Marketing Director at Mezcal Amores, I led design, social media, marketing, and PR teams, growing Facebook followers from 20k to 650k and Instagram followers from 3k to 70k. I helped make the brand a leading mezcal name in SEO, SEM, top-of-mind awareness, and market share in Mexico.

I've also led 360° campaigns for Publicis Groupe, Caetsu, Gete Comunicación, Caldas Naya, and Brandia Central, serving clients including L'Oréal, The Home Depot, Toyota, MINI, P&G, Nestlé, F.C. Barcelona, and Vodafone. My work has earned two Bronze Effies, one Silver Effie, and two Gold Effies.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

Pepper Brand Taste

Aug 2023 - Present (3 years 1 month)

Creates campaigns, events, UX writing, content, and social media strategies for clients like Nespresso, Portugal DutyFree, Absorvit, Reckitt, Seguro Directo, Activo Bank, and Continente.

campaign creation Events UX Writing Content Strategy Social Media Strategy

Senior Copywriter

Freelancer

Sep 2021 - Aug 2023 (1 year 11 months)

Created 360º communication campaigns, PR stunts, scripts, brand voice, transcreations, translations, UX writing, content, social media strategies, and SEO-optimized articles for agencies like FunnyHow?, Caetsu, and COMON.

Communication Campaigns Creative Stunts Scripts Brand Voice Transcreation Translation UX Writing Content Strategy Social Media Strategy SEO

Senior Copywriter

Caetsu

Nov 2020 - Sep 2021 (10 months)

Created 360º communication campaigns, scripts, translations, transcreations, UX and content for clients like Fidelidade, Toyota, Lexus, Honda, MDS and others.

Communication Campaigns Scripts Translation Transcreation UX Writing Content Strategy

Senior Creative

Gete Comunicación

Jul 2019 - Oct 2020 (1 year 3 months)

Created and supervised creative communication, interactive and direct marketing campaigns for CaixaBank, Banc Sabadell, VidaCaixa and new business.

Creative Communications Interactive Marketing Direct Marketing Digital Campaign Supervision

Creative & Marketing Director

Mezcal Amores

Aug 2016 - Nov 2018 (2 years 3 months)

Created communication, content, and marketing strategies. Supervised and coordinated the Design, Social Media, Marketing and Public Relations team. Increased brand's social media followers from 20k to 650k on Facebook and from 3k to 70k on Instagram.

Communication Strategy Content Strategy Marketing Strategy Team Supervision Social Media Management SEO SEM

Associate Creative Director

Publicis Groupe

Sep 2012 - Aug 2016 (3 years 11 months)

Created, supervised and transcreated 360º communication campaigns for The Home Depot, Garnier LATAM, MINI, P&G LATAM, Nestlé and new business. Won 2 Bronze Effies, 1 Silver Effie and 2 Gold Effie with campaigns for L’Oreal.

Communication Campaigns Transcreation Digital Campaign Supervision Creative Direction

Senior Copywriter

Caldas Naya

Nov 2008 - May 2012 (3 years 6 months)

Created advertising campaigns and communication strategies for F.C. Barcelona, Budweiser, LKXA, La Caixa, Carnet Jove, Super Bock, Dubai Sports Council and new business.

Advertising Campaigns Communication Strategy

Junior Copywriter

Brandia Central

Sep 2005 - Sep 2007 (2 years)

Created, adapted and transcreated advertising campaigns and direct marketing for Vodafone, Yorn, Bosch, Nokia, Brisa, Banif, Sumol, Delta Cafés, Groundforce, SATA Airlines, J.P. Vinhos, Portucel / Soporcel. Finalist at El Ojo advertising festival.

Advertising Campaigns Transcreation Direct Marketing