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R Navallasca

@rnavallasca

Media analyst and advertising specialist driving data-led campaign performance.

Philippines
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What I'm looking for

I seek a role leveraging media monitoring and digital advertising to optimize campaigns, collaborate cross-functionally, and drive measurable ROI in a growth-oriented team.

I am a results-driven Media Analyst and Advertising Specialist with over 10 years of experience across media monitoring, digital marketing, and advertising strategy. I deliver data-driven reporting and actionable insights to maximize brand awareness and improve client marketing investments.

My background spans cross-platform media analysis — broadcast, digital, and social — and hands-on campaign management including budget optimization and ROI-focused execution. I have supported multi-channel campaigns under tight timelines and coordinated client communications to ensure accurate delivery.

Earlier roles in customer service, technical support, sales, and graphic design strengthened my client-facing skills and ability to translate technical and creative inputs into measurable outcomes. I am Google Ads certified across Search & Display, Search Ads 360, and related optimization topics.

I bring a blend of analytical rigor and practical campaign experience, and I seek opportunities where I can apply monitoring and optimization skills to drive growth and improve advertising effectiveness.

Experience

Work history, roles, and key accomplishments

Emapta logoEM
Current

Media Analyst

Emapta

Nov 2023 - Present (1 year 10 months)

Evaluate marketing campaign effectiveness through research and data-driven reporting, providing insights to maximize brand awareness and improve client marketing ROI.

TA

Outbound Sales Agent

Telco Services Australia

Aug 2015 - Apr 2016 (8 months)

Handled customer inquiries and resolved complaints while meeting call center KPIs in outbound sales operations.

Education

Degrees, certifications, and relevant coursework

DI

Dr. Filemon C. Aguilar Information Technology Institute

Certificate, Information Technology

2011 -

Completed Information Technology coursework focusing on programming, web development, and networking in 2011.

Tech stack

Software and tools used professionally

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R Navallasca - Media Analyst - Emapta | Himalayas