R Navallasca
@rnavallasca
Media analyst and advertising specialist driving data-led campaign performance.
What I'm looking for
I am a results-driven Media Analyst and Advertising Specialist with over 10 years of experience across media monitoring, digital marketing, and advertising strategy. I deliver data-driven reporting and actionable insights to maximize brand awareness and improve client marketing investments.
My background spans cross-platform media analysis — broadcast, digital, and social — and hands-on campaign management including budget optimization and ROI-focused execution. I have supported multi-channel campaigns under tight timelines and coordinated client communications to ensure accurate delivery.
Earlier roles in customer service, technical support, sales, and graphic design strengthened my client-facing skills and ability to translate technical and creative inputs into measurable outcomes. I am Google Ads certified across Search & Display, Search Ads 360, and related optimization topics.
I bring a blend of analytical rigor and practical campaign experience, and I seek opportunities where I can apply monitoring and optimization skills to drive growth and improve advertising effectiveness.
Experience
Work history, roles, and key accomplishments
Media Analyst
Emapta
Nov 2023 - Present (1 year 10 months)
Evaluate marketing campaign effectiveness through research and data-driven reporting, providing insights to maximize brand awareness and improve client marketing ROI.
Conducted competitor and consumer research to identify trends, managed campaign budgets to ensure cost-efficiency and ROI, and coordinated multi-channel ad campaigns within strict timelines.
Advertising Specialist
TDCX
Feb 2021 - Oct 2022 (1 year 8 months)
Supported client advertising campaigns, ensured accurate documentation, and managed high-volume client communications to assist campaign execution.
English Language Teacher
English Central
Apr 2020 - Jun 2020 (2 months)
Designed and delivered engaging English lessons to improve student learning outcomes over an intensive short-term program.
Inbound Sales Agent
Telco Services Australia
Sep 2019 - Feb 2020 (5 months)
Resolved customer concerns while driving product sales and upselling services, meeting performance targets across inbound channels.
Technical Support Representative
Convergys
May 2016 - Sep 2019 (3 years 4 months)
Delivered technical assistance via phone, email, and chat with high SLA compliance, processed invoice payments, and maintained accurate account records.
Outbound Sales Agent
Telco Services Australia
Aug 2015 - Apr 2016 (8 months)
Handled customer inquiries and resolved complaints while meeting call center KPIs in outbound sales operations.
Sales Advisor
Convergys
Apr 2014 - Aug 2015 (1 year 4 months)
Converted customer inquiries into sales opportunities and consistently exceeded sales targets through consultative selling.
Customer Service Representative
Convergys
Nov 2013 - Mar 2014 (4 months)
Built customer relationships while troubleshooting service and technical issues to maintain satisfaction and retention.
Graphic Artist
PrintCafe
Feb 2013 - Nov 2013 (9 months)
Designed logos, layouts, and marketing materials aligned with client branding, improving visual communication for print and digital assets.
Outbound Sales Agent
Pointed Arrow
Jun 2020 - Present (5 years 3 months)
Negotiated client contracts and improved retention while contributing to increased company revenue through targeted outbound sales efforts.
Education
Degrees, certifications, and relevant coursework
Dr. Filemon C. Aguilar Information Technology Institute
Certificate, Information Technology
2011 -
Completed Information Technology coursework focusing on programming, web development, and networking in 2011.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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