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Riza Qureshi

@rizaqureshi

3D Animation Artist at Rizuals Lab, creating immersive installations like The Reset Room for Mashion Bazaar.

At Rizuals Lab, I designed, animated and produced The Reset Room for Mashion Bazaar: a looping 3D projection piece with guided breathing and headphone soundscapes. I also created the visual identity and live visuals for Red Bull Turn It Up Pakistan.

My work includes immersive sequences for Immersiverse and a horror-circus world, creature-led animations and live visuals for District 19. Before Rizuals Lab, I produced TV commercials and worked as an Assistant Director and Storyboard Artist at AMBIENCE FILMS, building on my filmmaking background.

Experience

Work history, roles, and key accomplishments

Current

Founder, 3D Artist & Creative Director

Current

Rizuals Lab

Jan 2023 - Present (3 years 9 months)

Founded and led Rizuals Lab, creating cinematic 3D animation, live visuals, and immersive installations for clients such as Red Bull Pakistan, Mashion Bazaar, Immersiverse, and District 19. Directed and performed live visuals for multiple music events and designed immersive installations.

Blender Houdini Unreal Engine 3D Animation Procedural Effects Real Time Pipeline Immersive Media Experience Design Creative Direction VJing Projection Mapping Live Visuals

Associate Producer & Assistant Director

Ambience Films

Jan 2022 - Dec 2023 (1 year 11 months)

Produced TV commercials for Coca-Cola, Engro, National Foods, and Zong as Associate Producer, Assistant Director, and Storyboard Artist, liaising between clients, agencies, directors, and lead producers. Directed and produced independent film projects, building a filmmaking foundation for 3D and VFX work.

TVC Production Storyboarding Client Liaison Directing Producing Film Production

Graphic Designer & Event Coordinator

District 19

Jan 2021 - Dec 2022 (1 year 11 months)

Designed event identities and coordinated the live music programme at a leading creative venue in Karachi, including hosting Boiler Room's first-ever broadcast from Pakistan in June 2022.

Graphic Design Event Coordination Event Branding Live Music Programming