Open to opportunities

RIYA KHANNA

@riyakhanna

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Founder and fashion strategist with expertise in content and community building.

India

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What I'm looking for

I am looking for opportunities that foster creativity, collaboration, and growth within a dynamic team.

As the co-founder of Rising Among, I have successfully built a lifestyle street label that bridges the cultural vibrancy of NYC and Mumbai. My journey began with a vision to create a brand rooted in authenticity and expression, which has now grown to a community of over 20,000 followers. I designed and executed comprehensive digital marketing strategies that resulted in a remarkable 2x year-over-year revenue growth, while maintaining a strong brand narrative across all platforms.

My expertise extends to AI content strategy and creative production, where I engineered scalable prompting systems to generate tailored visual assets. Leading campaigns from concept to delivery, I have produced dynamic content that resonates with audiences and drives engagement. My experience in fashion business management, combined with hands-on exposure during New York Fashion Week, has equipped me with the skills to navigate the fast-paced fashion industry effectively.

Experience

Work history, roles, and key accomplishments

Current

Strategy & Content Lead + Co-Founder

Current

Rising Among

Jan 2020 - Present (5 years 8 months)

Co-founded Rising Among, a lifestyle street label built between NYC & Mumbai, rooted in culture and expression. Designed and executed full-funnel digital marketing strategies across IG, Shopify & Meta Ads, leading to 2x YOY revenue growth and increased website visitors.

Digital Marketing Content Strategy Shopify Meta Ads Community Building Google Analytics Creative Direction Influencer Marketing Brand Management

AI Content Strategy & Creative Production

Reused.AI

May 2024 - Present (1 year 4 months)

Engineered scalable prompting systems using GPT, Midjourney, Runway, OpenArt, and Flair to generate visual assets tailored to brand aesthetics. Produced dynamic video AI Gen Model assets using Sora, Runway, Veo3, Kling, HeyGen, and ElevenLabs.

Creative Direction Campaign Execution GPT Midjourney Sora Heygen

Product Development Associate

Herve Leger Paris - Centric Brands

Jan 2020 - Present (5 years 8 months)

Supported the creation of seasonal collections by collaborating with design & merchandising teams. Coordinated pricing, cost sheets, and fabric sourcing, aligning cross-functionally with tech, sourcing & design.

Product Development Merchandising Cross Functional Collaboration Supply Chain Management

Jr. Sourcing Analyst

Nike Kids - Haddad Brands

Jan 2019 - Present (6 years 8 months)

Liaised with global vendors and production teams to manage product timelines and approvals. Tracked buys, ensured budget margins were met, and collaborated with design for pre-season planning.

Vendor Management Production Coordination Budget Management Product Approval

Women’s Trend Forecast Intern

Fashion Snoops

Jan 2018 - Present (7 years 8 months)

Curated trend boards, visual databases, and macro/micro reports on women’s fashion trends. Mapped shifts in culture and fashion by analyzing runway shows, retail scans, and trade shows.

Market Research Data Analysis

Education

Degrees, certifications, and relevant coursework

Fashion Institute of Technology, SUNY

BSc in Fashion Business Management, Fashion Business Management

2016 - 2020

Advanced specialized coursework in buying, planning & product development. Trained in market research, assortment & financial planning, and e-commerce using industry-standard tools. Gained hands-on experience through NYFW, flagship store tours, and industry exposure across NYC.