At M+C Saatchi Performance, I manage campaigns for the $1M/month Mobile Premier League account across 13+ channels. I scaled campaign spend 2x while increasing weighted CTR by 24% and reducing CPI by 54%.
I also reduced CPR by 36% and improved login-to-FTD conversion by 55% through campaign optimisation and tracking audits. I build media plans for cross-channel campaigns spanning search, social, programmatic, offerwalls, affiliates, CTV and retargeting.
Previously, I managed acquisition channels for client Emergent’s INR 90 lakh/month website account, reducing CAC by 65%. I also resolved 50+ data and conversion-tracking discrepancies by auditing AppsFlyer attribution, Power BI dashboards and UTM setups.
As a Media Intern at M+C Saatchi Performance, I worked on Mayhem’s gaming account, reducing CPI by 65% and increasing first-game conversions by 40%. My experience also includes content work at CollegeTips.in and training through The Marketing Launchpad Program at Kraftshala.
