At boAt, I shaped the brand across customer touchpoints and built scalable visual systems for campaigns, digital, social, ecommerce, and experiential work. I directed creative for product launches and developed campaign identities and launch assets for partnerships with Netflix, Warner Bros, Disney, and Dolby.
I directed the boAt x iShowSpeed World Cup activation, which was submitted to Cannes Lions and reached 71M+ people with a 3,300% increase in engagement and zero media spend. I also created motion graphics and storyboards, and brought Midjourney and Adobe Firefly into creative workflows.
