At Sterling Holiday Resorts Limited, I planned social media calendars across resort properties and created content for reels, carousels, testimonials, and promotions. I also managed posting and wrote captions, hooks, and social copy for Instagram and Facebook.
I managed paid campaigns across Google Ads and Meta, including audience targeting, optimization, and performance tracking. My work included A/B testing and tracking metrics such as CTR, CPA, ROAS, and conversions.
I managed influencer collaborations from creator communication and briefing through approvals and campaign go-live. I also wrote and optimized website content for the Weddings section and supported website revamp work with content restructuring and keyword-focused updates.
Earlier, through Digiworld, I wrote ad copy for 10+ local brands and supported digital campaign content and promotional creatives. My certifications include intermediate Google Ads and Meta Ads, Fundamentals of Digital Marketing, and copywriting.
