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Rima AlAqqad

@rimaalaqqad

I improve banking customer journeys through analytics, surveys, and service performance insights.

United Arab Emirates
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What I'm looking for

I'm seeking a UAE-based CX, HR, or client service role where I can use journey mapping, customer feedback, analytics, and process improvement to strengthen service excellence and support growth.

At Bank al Etihad, I designed bilingual NPS, PNPS, CSAT, and CES surveys, analyzed feedback, and partnered across departments to improve service quality and customer satisfaction. I also tracked SLA, FCR, response times, and CX index performance across branches, contact centers, and departments.

I've led journey-mapping initiatives, focus groups, and Customer Experience Awards events, turning client and employee feedback into actionable improvements. My background also includes financial analysis at Cluster Consulting and social media marketing at MEMCO, supported by a BSc in Business Intelligence & Data Analytics.

Experience

Work history, roles, and key accomplishments

BE

Customer Experience Associate

Bank al Etihad

Oct 2023 - Jun 2025 (1 year 8 months)

Designed and managed bilingual customer surveys (NPS, PNPS, CSAT, CES) to gather insights and drive improvements. Analyzed results, monitored SLA and FCR compliance, developed CX index metrics, led journey mapping and focus groups, and coordinated Customer Experience Awards events.

Education

Degrees, certifications, and relevant coursework

University of Petra logoUP

University of Petra

Bachelor of Science, Business Intelligence & Data Analytics

Grade: Very Good

Graduated with Very Good standing, ranked 2nd in class. Key courses included CRM, Data Mining, Predictive Analysis, and Business Intelligence.

Tech stack

Software and tools used professionally

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